Position Details

Company:JobTalk

Job Title:Social Media Marketing & Email Marketing Specialist (must have skill is Claude Marketing Skill)

Location:Kharadi, Pune, India (Onsite Only)

Work Mode:Onsite — No Remote / No Hybrid

Work Hours:US EST Shift (6:30 PM IST to 3:30 AM IST approx.)

Employment Type:Full-Time

Key Responsibilities

Social Media Marketing

• Develop and execute a comprehensive social media strategy across LinkedIn, Twitter/X, Instagram, Facebook, YouTube, and TikTok
• Create, schedule, and publish engaging content — including posts, carousels, reels, short-form videos, stories, and threads
• Write compelling blog posts, thought leadership articles, and long-form content to drive organic traffic and brand authority
• Build and manage a content calendar ensuring consistent brand voice and posting cadence
• Monitor social media trends, competitor activity, and audience engagement to optimize strategy
• Track and report on key social metrics (reach, engagement, follower growth, click-through rates) using analytics tools

Influencer Outreach & Partnerships

• Identify, research, and reach out to relevant influencers, thought leaders, and content creators in the careers/professional development space
• Negotiate and manage influencer partnerships, collaborations, and sponsored content
• Build and maintain a database of influencer contacts and track relationship status and campaign performance
• Coordinate co-branded campaigns, webinars, AMAs, and guest content with influencer partners

Email Marketing & Outbound Campaigns

• Plan, build, and execute email marketing campaigns — including drip sequences, newsletters, cold outreach, and nurture flows
• Use Instantly (or similar outbound email tools) to manage large-scale cold email campaigns with a focus on deliverability and personalization
• Write high-converting email copy, subject lines, and CTAs optimized for open rates and click-through rates
• Set up and manage email warmup, domain rotation, lead list building, and inbox management
• A/B test email variations and continuously optimize based on data and performance metrics
• Ensure compliance with email marketing regulations (CAN-SPAM, GDPR) and maintain list hygiene

AI-Powered Marketing with Claude

• Use Claude (Anthropic’s AI) daily for content ideation, copywriting drafts, brainstorming campaigns, and analyzing marketing data
• Develop effective prompting strategies to maximize the quality and speed of AI-assisted content creation
• Stay current with Claude’s latest features and capabilities and integrate them into marketing workflows
• Champion AI-first marketing practices across the team

Must-Have Requirements

• Strong knowledge of Claude (Anthropic’s AI) — hands-on experience using it for content creation, copywriting, strategy, and daily marketing tasks is essential
• Proven experience in social media marketing across LinkedIn, Twitter/X, Instagram, Facebook, and YouTube with a track record of growing audiences and engagement
• Excellent content creation skills — ability to write blog posts, social media captions, ad copy, email sequences, and long-form articles
• Strong experience with cold email outreach tools, specifically Instantly or similar platforms (Lemlist, Smartlead, Woodpecker, etc.)
• Understanding of email deliverability, warmup processes, domain management, and inbox rotation strategies
• Experience reaching out to and managing relationships with influencers and content creators
• Proficiency with social media management tools (Buffer, Hootsuite, Sprout Social, or similar)
• Strong analytical mindset — comfortable tracking KPIs, reading dashboards, and making data-driven decisions
• Exceptional written and verbal communication skills in English
• Willingness to work onsite in Kharadi, Pune during US EST hours (night shift)