Job Title: EIR – Marketing

Location: Gurugram, Full Time , Six days Working

Job Overview:

As the EIR – Marketing, you’ll be working with the founder’s in conceptualizing, building,

and scaling marketing initiatives across brand, performance, growth, content, and

community. You will drive zero-to-one projects as well as scale existing channels, acting

as a strategic thinker, storyteller, and execution powerhouse.

Key Responsibilities

1. Strategic Marketing Leadership

• Work directly with founders to design and execute Anveshan’s brand and marketing

strategy.


• Identify whitespace opportunities in the ecosystem—new campaigns, storytelling formats,

influencer collaborations, or category narratives.


• Conceptualize and launch high-impact marketing initiatives that strengthen brand

positioning and drive revenue growth.


• Build frameworks for brand storytelling, product education, and category creation in the

healthy food space.

2. Data-Driven Marketing & AI-Powered Insights


• Deep dive into D2C marketing data, including paid ads, website analytics, and social

media performance to uncover patterns, insights, and growth opportunities.


• Analyze performance marketing campaigns across Meta, Google, and other digital

platforms, identifying drivers of conversion, CAC optimization, and creative effectiveness.


• Study social media campaigns, reels, posts, and creator collaborations to understand

engagement trends and audience behavior.


• Translate campaign performance into clear insights and strategic recommendations to

improve marketing outcomes.


• Use AI tools extensively to analyze data, synthesize insights, benchmark competitors,

and solve complex marketing problems faster.


• Build structured growth experiments and testing frameworks for creatives, messaging,

landing pages, and funnels.


• Continuously optimize campaigns through data-backed experimentation and insight-

driven decision making.

3. Brand Building & Content Strategy


• Craft a strong and authentic brand voice rooted in Anveshan’s values of purity, tradition,

and traceability.


• Lead and conceptualize campaigns, content series, founder-led storytelling, and origin

stories from farmers and producers.


• Develop content frameworks that reinforce trust, transparency, and education within thehealthy food category.


• Build and scale creator collaborations, ambassadors, and micro-influencer programs.

4. Community, Engagement & CRM


• Design community-led marketing initiatives such as WhatsApp groups, superfan

communities, and sampling programs.


• Own lifecycle marketing initiatives including email, WhatsApp, loyalty triggers, and

customer education journeys.


• Build retention and engagement programs using NPS feedback loops and customer

insights.

5. Cross-Functional Collaboration


• Work closely with founders, product, supply chain, design, and growth teams.


• Align marketing storytelling with product strategy, sourcing narratives, and new

launches.


• Translate consumer insights into actionable inputs for R&D, packaging, product

innovation, and GTM strategies.

6. Founder Enablement & Strategic Communication


• Support founders in crafting high-quality presentations for investors, partners, internal

reviews, and strategic meetings.


• Use AI tools to build and enhance presentations, including narrative structuring,

competitor mapping, data visualization, and design optimization.


• Convert complex data and business insights into clear and compelling strategic

narratives.

Experience


• 3–7 years in marketing, brand strategy, or D2C consumer roles.


• Experience in FMCG, D2C, food, wellness, or high-growth startups is a strong plus.


• Past entrepreneurial, consulting, or high-ownership roles preferred.


• Exceptional storytelling + strong analytical capabilities.


• Deep understanding of digital marketing, brand building, and consumer

psychology.


• Ability to take undefined problems, structure them, and execute fast.


• Comfortable wearing multiple hats—strategy, execution, analysis, content,

partnerships.

About us:

Anveshan is India's one of the most sought-after healthy food brands. In just five

years, Anveshan has developed deep roots in the market. We are the top brand in

the healthy ghee & oils category across major online marketplaces like Amazon,

Blinkit, Zepto, BigBasket etc. We are also present across premium offline retail

stores in Delhi NCR, Mumbai & Bangalore.

Anveshan aims to become the global leader in Indian-origin traditional food products

backed by a network of rural food producers. Our in-house developed tech systems

and state-of-the- art R&D labs enable us to manage supply chain & quality in adecentralised system. With our range of products, we have accumulated a customer

base of over two lac happy customers, and we are only growing bigger. Anveshan has

empowered over 3000 producers and is using its brand to enable and uplift India’s

farmers and producers.

Anveshan has raised over $5mn from Titan Capital, DSG Consumer Partners and

marquee angel investors. The sharks in Shark Tank India Season 2 also called out

and praised us.

We are a highly motivated, results-driven community that focuses on proactive

approaches to problem solving. We cherish the entrepreneurial spirit and provide

significant operating autonomy to all. There are ample opportunities and

challengesto be solved at scale and in real time.

Skills Required


• Strong ability to analyze marketing data and derive actionable insights

from D2C campaigns and social media performance.


• High proficiency in using AI tools (ChatGPT, Claude, Perplexity, Midjourney,

data analysis tools, etc.) to accelerate research, insight generation, and

problem solving.


• Comfortable working with performance marketing dashboards, analytics

tools, and campaign reporting to identify growth opportunities.

Why should you join us?

● Real-time guidance from industry experts

● Ownership of your work

● Gain experience working in a fast-paced environment

● To work with a young and enthusiastic team