Job Title: Digital Marketing Manager – Performance & Marketplace Focus

Location: [Mohali]
Employment Type: Full-Time
Department: D2C Digital Marketing / B2B sales
Reports To: Marketing Director/Plant Head

About the Role:

We're hiring a result-oriented Digital Marketing Manager to lead performance campaigns, optimize Amazon sales, and drive customer acquisition with measurable ROI. You’ll be responsible for paid media, SEO, marketplace advertising (especially Amazon & Meta), and conversion optimization with a laser focus on ROAS, CAC, LTV, and AOV.

If you track rankings in SEMrush, split-test creatives daily, and obsess over Helium 10 dashboards, this role is for you.

Key Responsibilities: Performance Marketing & Paid Ads

• Run performance campaigns on Meta (FB/IG), Google Ads, Amazon Ads, and YouTube
• Track and improve KPIs: ROAS, CAC, CPA, CTR, CVR, LTV:CAC Ratio
• Scale campaigns using audience targeting, UGC creatives, and conversion testing

Amazon & Marketplace Optimization

• Manage advertising on Amazon Sponsored Ads, Display Ads, and DSP (if applicable)
• Optimize listings for SEO, conversion, and rankings on Amazon
• Use tools like:
• Helium 10, Jungle Scout – for keyword research, competitor tracking, and product performance
• Amazon Seller Central, Brand Analytics, A+ Content Manager
• Monitor Buy Box, pricing, reviews, and ad profitability

SEO & Organic Growth

• Develop SEO strategies to grow organic website traffic and Amazon search visibility
• Use tools like:
• SEMrush, Ahrefs, Moz, Ubersuggest
• Google Search Console, Google Analytics 4
• Conduct keyword research, optimize product pages, and build backlinks (if applicable)

Analytics & Conversion Optimization

• Build dashboards and reports using:
• Google Data Studio / Looker Studio
• Shopify analytics / WooCommerce
• Amazon Business Reports
• Run A/B tests for landing pages, pricing, ad creatives, and funnels
• Monitor conversion paths and funnel performance

✅ Required Skills:

• 5–10 years of hands-on experience in performance marketing, e-commerce, and SEO
• Deep understanding of D2C and marketplace metrics like ROAS, CAC, AOV, LTV, CTR, TACoS (Total Advertising Cost of Sales)
• Experience with tools such as:
• Amazon Ads, Helium 10, Jungle Scout
• Meta Ads Manager, Google Ads, YouTube Ads
• SEMrush, Ahrefs, Ubersuggest, Moz
• Google Analytics 4, Google Search Console
• Shopify / WooCommerce / Amazon Seller Central
• Strong analytical mindset and ability to turn data into actionable strategy

Bonus Points For:

• Experience scaling revenue from ₹10L to ₹1Cr+ monthly through digital
• Familiarity with email marketing automation.
• Influencer/UGC collaboration for ad content
• Experience with international Amazon marketplaces (e.g., US, UK, Australia)

Salary Range: [as per experience]
Joining Date: [Immediate / 15 Days ]

Why Join Us?

We're a fast-growing, data-driven brand where performance meets creativity. You won’t just run ads — you’ll be a growth partner, contributing directly to revenue and customer success. If you think in terms of metrics, margins, and market share, this is your next big move.

How to Apply:

Send your CV + performance portfolio, your last Ctc and case studies to [jain.rahil@gmail.com]
Subject: Digital Marketing Manager – [Your Name]

Job Type: Permanent

Pay: ₹35,000.00 - ₹60,000.00 per month

Benefits:

• Health insurance

Education:

• Master's (Preferred)

Experience:

• Digital marketing: 5 years (Required)
• SEO: 5 years (Required)
• SEO tools: 5 years (Required)
• amazon: 5 years (Required)
• Performance marketing: 5 years (Required)
• Google Ads: 5 years (Required)
• Facebook Advertising: 5 years (Required)

Work Location: In person