Shopify CRO & UX/UI

Jewelry Ecommerce – Shopify

About the Brand

Stars & Vogue is an emerging affordable luxury jewelry brand focused on helping customers look elegant, trendy, and confident without paying luxury prices.

Our mission is simple: make luxury-inspired jewelry accessible while delivering a premium online shopping experience.

We specialize in Demi Fine Jewelry , inspired by global fashion trends and seasonal styles. Our brand message is “Be the Star.”

As we scale our ecommerce business, we are looking for a Shopify CRO, UX/UI & Landing Page Specialist who can continuously improve our website performance through conversion optimization, high-performing landing pages, and SEO-optimized collection pages.

Role Overview

This role focuses on conversion rate optimization, landing page creation, and Shopify merchandising strategy.

You will be responsible for designing high-converting landing pages, improving collection page SEO, and ensuring the Shopify store delivers an exceptional customer experience that drives sales.

This role requires someone who understands ecommerce psychology, UX/UI best practices, CRO strategies, and Shopify merchandising and Social Media Marketing.

Key Responsibilities

Landing Page Creation & Campaign Pages

- Design and build high-converting landing pages in Shopify
- Develop campaign pages for every seasonal events
- Create optimized pages for paid traffic campaigns (Meta Ads and Google Ads)
- Ensure landing pages are designed to maximize conversion rate and engagement

Conversion Rate Optimization (CRO)

- Continuously improve website performance by optimizing:
- conversion rate
- average order value
- time on site
- Implement CRO best practices including:
- trust signals
- urgency elements
- product storytelling
- optimized call-to-action placement
- Analyze customer behavior and suggest improvements to increase sales.

Shopify Homepage & Visual Merchandising

- Refresh homepage layout and content based on:
- seasonal campaigns
- trending products
- merchandising strategy
- Ensure the website maintains a premium, luxury-inspired brand experience
- Create sections highlighting key merchandising categories such as:
- Trending Jewelry
- Layered Necklace Styles
- Best-Selling Gifts
- Jewelry Under $50

Collection Page Optimization & SEO (Shopify)

The specialist will manage and optimize all Shopify collection pages to improve organic search visibility, product discovery, and customer experience.

Responsibilities

- Create and maintain SEO-optimized collection pages across the Shopify store.
- Write short, engaging introductions and descriptions for each collection page to help customers understand the product category and improve search visibility.
- Optimize collection pages with:
- relevant keyword targeting
- structured headings (H1, H2)
- SEO-optimized titles and meta descriptions
- Ensure collection pages are structured for both SEO performance and an excellent browsing experience.
- Implement internal linking between collections and related product categories.
- Update collection pages regularly based on:
- seasonal trends
- new product launches
- merchandising campaigns.
- Organize collections to highlight trending styles such as:
- layered necklaces
- stackable rings
- statement earrings
- giftable jewelry.

Expected Outcome

Each collection page should include:

- A clear SEO-optimized title
- A short introduction (2–4 sentences) that improves search rankings and guides customers
- Proper keyword placement and internal linking
- Solid merchandising to help customers easily discover products.

Performance Optimization

- Ensure pages are optimized for mobile-first ecommerce experience
- Improve site speed and loading performance
- Implement A/B testing strategies for landing pages
- Use analytics to continuously improve user experience and conversion performance.

Required Skills

- Strong experience with Shopify
- Experience creating high-converting landing pages for ecommerce
- Proven conversion rate optimization (CRO) experience
- UX/UI understanding for ecommerce websites
- Knowledge of Shopify Liquid, HTML, and CSS (basic to intermediate)
- Experience optimizing collection pages for SEO
- Ability to work with Shopify themes (preferably Minimog or similar)

Preferred Experience

- Experience working with fashion, jewelry, or lifestyle ecommerce brands
- Knowledge of Meta Ads and Google Ads landing page optimization
- Experience using tools such as:
- heatmaps
- analytics platforms
- CRO testing tools
- Understanding of SEO for ecommerce category pages
- Understanding of Social Media Marketing and SEO requirements

To Apply

Please include:

1. Examples of Shopify landing pages you have built
2. Examples of collection pages you optimized for SEO
3. Details of conversion improvements you achieved
4. Shopify themes and tools you are experienced with.

Bonus points if you have experience working with fashion or jewelry ecommerce brands.