In this role as Director of Growth Marketing for an American cookware company specializing in hybrid cookware, you will be responsible for leading the EMEA growth engine by focusing on acquisition and retention strategies.

• *Role Overview:**
As the Director of Growth Marketing, EMEA, you will be tasked with setting the growth vision for the region and developing a comprehensive digital strategy across various channels. Your primary focus will be on driving customer acquisition, retention, and lifetime value by blending global frameworks with regional nuances to achieve sustainable growth.

• *Key Responsibilities:**
- Lead and develop the EMEA Growth Marketing team, including Paid, Social, Influencers, Retention, and Affiliates.
- Set goals, KPIs, and manage team roadmaps with clear prioritization.
- Collaborate with Creative, Brand, Product, Web, and Ops teams to align on campaigns and strategy.
- Own growth strategy for each EMEA market in collaboration with Country Managers.
- Localize global campaigns to fit cultural and behavioral nuances of each market.
- Build dashboards for performance reporting and guide budget planning with Data & Finance teams.
- Lead full-funnel performance marketing across various platforms such as Meta, Google, YouTube, and TikTok.
- Oversee EMEA social strategy, influencer programs, and affiliate growth initiatives.

• *Qualifications Required:**
- 8 10 years of experience in growth or performance marketing roles within DTC, consumer goods, or eCommerce sectors.
- Proven success in scaling brands across multiple EMEA markets.
- Strong leadership skills with the ability to execute strategies effectively.

In summary, as the Director of Growth Marketing for this innovative cookware company, you will play a crucial role in driving growth across the EMEA region through strategic planning, team leadership, localization efforts, data analysis, and performance marketing strategies. In this role as Director of Growth Marketing for an American cookware company specializing in hybrid cookware, you will be responsible for leading the EMEA growth engine by focusing on acquisition and retention strategies.

• *Role Overview:**
As the Director of Growth Marketing, EMEA, you will be tasked with setting the growth vision for the region and developing a comprehensive digital strategy across various channels. Your primary focus will be on driving customer acquisition, retention, and lifetime value by blending global frameworks with regional nuances to achieve sustainable growth.

• *Key Responsibilities:**
- Lead and develop the EMEA Growth Marketing team, including Paid, Social, Influencers, Retention, and Affiliates.
- Set goals, KPIs, and manage team roadmaps with clear prioritization.
- Collaborate with Creative, Brand, Product, Web, and Ops teams to align on campaigns and strategy.
- Own growth strategy for each EMEA market in collaboration with Country Managers.
- Localize global campaigns to fit cultural and behavioral nuances of each market.
- Build dashboards for performance reporting and guide budget planning with Data & Finance teams.
- Lead full-funnel performance marketing across various platforms such as Meta, Google, YouTube, and TikTok.
- Oversee EMEA social strategy, influencer programs, and affiliate growth initiatives.

• *Qualifications Required:**

- 8 10 years of experience in growth or performance marketing roles within DTC, consumer goods, or eCommerce sectors.
- Proven success in scaling brands across multiple EMEA markets.
- Strong leadership skills with the ability to execute strategies effectively.

In summary, as the Director of Growth Marketing for this innovative cookware company, you will play a crucial role in driving growth across the EMEA region through strategic planning, team leadership, localization efforts, data analysis, and performance marketing strategies.