Role Overview The Front Line Marketing Lead - North CMG role provides marketing thought leadership and drives the marketing agenda for territories under KGBPL and LBPL bottling groups as well as for the CMG Operations All India This role is responsible for generating and growing consumer demand in those markets by working in alliance with INSWA s central marketing teams This role has a wide stakeholder remit and has to work closely with franchise operations CMG C CL and key bottling leaders and associates The FLM Lead also provides people leadership to a team of 3 regional FLMs and is accountable for their growth and development Focus Scope and Impact Front-Line Marketing Leadership Drive the marketing agenda for the states of Punjab Haryana HP J K Rajasthan parts of Gujarat as well as for the CMG operations spanning All-India Gain consumer insight through data analysis market visits first-hand interaction with consumers stakeholder interactions Also have a firsthand understanding of business performance and the drivers for the same Own and leverage the IQ process Work in partnership with brand teams to conceptualize execute marketing plans needed to achieve the brand business goals in the markets Provide input on existing portfolio and brand plans activities calendars execution of allocated DME as well as look at current opportunities Manage portfolio conflicts and drive aligned prioritization Maximize impact and minimize waste of marketing inputs via system alignment and end-to-end integration Drive bottler alignment on the marketing agenda portfolio priorities and category brand strategies and plans objectives DME investments IQ calendars success metrics E2E and IMX campaigns in partnership with the network teams Oversee localization and real-time amplification of IMX campaigns within the region providing input to central brand and IMX teams Keep abreast of the emerging trends in the marketplace and align marketing plan with the changing market dynamics Manage brand activation at the local level including POS activations promos experiential marketing and events leveraging mkt assets in coordination with network and bottler teams Maintain regular interaction with the field and set governance protocols for marketing program executions People Leadership Lead a team of 3 region FLMs providing them with regular guidance and support removing barriers and investing in building their performance as well as potential This role is accountable for team culture and engagement metrics Network Leadership Support system processes and drive cadences to ensure well planned and well executed integrated marketing executions Set clear business and brand metrics for marketing programs and track the same Feed-forward the learnings for future marketing interventions Support ABP via identification and articulation of growth levers for the regions that are co-created and aligned with the network Minimum Qualifications and Requirements Experience Overall work experience of 12-15 years Significant marketing and people leadership experience Direct experience with marketing activation Business and commercial acumen Experience working in cross-functional and cross-geographical teams preferred Work Focus Ability to provide nuanced region-level input on marketing strategy and plans e g consumer shopper insights and other key elements of broader OU global strategy as necessary Ability to develop relationships with key stakeholders Category IMX Ops C CL bottler teams and ensure alignment and buy-in on marketing agenda Ability to coordinate full details calendars resources metrics of local activation with bottlers Ability to identify needs for campaign localization or customization as necessary Ability to lead empowered teams Communication Focus Role will require frequent communication with OU Frontline Marketing Lead Head of Marketing OU Category teams OU IMX team OU Franchise leadership teams OU C CL team among others Role will also interact frequently with Bottlers and external parties customers agencies Skills Marketing Insights Marketing Marketing Planning Data Driven Annual Incentive Reference Value Percentage 30 Annual Incentive reference value is a market-based competitive value for your role It falls in the middle of the range for your role indicating performance at target