Digital Marketing Specialist in villupuram, Tamilnadu

india, Tamil Nadu, Viluppuram

Full–time

Posted on: 5 days ago

Key Responsibilities:
  • Campaign Development and Execution:
  • Design and implement digital marketing strategies, including SEO, SEM, email campaigns, and social media marketing.
  • Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.).
  • Collaborate with content creators to develop engaging digital content (blogs, videos, infographics, etc.).
  • Search Engine Optimization (SEO):
  • Perform keyword research to identify opportunities for website optimization.
  • Monitor and improve website rankings and organic traffic.
  • Social Media Management:
  • Develop and execute social media strategies across multiple platforms.
  • Monitor, engage, and grow online communities to enhance brand awareness.
  • Data Analysis and Reporting:
  • Track and analyze the performance of all digital campaigns using analytics tools (Google Analytics, HubSpot, etc.).
  • Generate reports to provide actionable insights and recommendations for improvement.
  • Email Marketing:
  • Create, manage, and optimize email marketing campaigns to drive lead generation and customer retention.
  • Monitor email campaign performance and adjust strategies as needed.
  • Brand Development:
  • Ensure consistency in branding across all digital platforms.
  • Monitor competitor activities and industry trends to identify opportunities for differentiation.
  • Budget Management:
  • Allocate and manage budgets for digital marketing campaigns to maximize ROI.
  • Monitor and control campaign expenditures.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person