We’re hiring an experienced, performance-driven Digital Marketing Specialist to scale app installs and in-app purchases (IAP) for Shuru App .

Your core mission: drive high-quality users at the lowest CPI and maximize ROAS using Meta & Google Ads .

This role is ideal for someone who understands full-funnel app growth —from install to purchase—and can take complete ownership of paid acquisition and optimization.

Key Responsibilities:
Plan, build, and execute app install & in-app purchase campaigns across Meta (Facebook & Instagram) and Google (UAC, Search, Display, You Tube)
Optimize campaigns to reduce CPI, CPA and increase ROAS & LTV
Drive scalable growth for app installs, registrations, and in-app purchases
Manage and allocate marketing budgets efficiently across channels
Set up and analyze funnels using Firebase, Google Analytics, Apps Flyer/Adjust (or similar)
Track and report key metrics: installs, retention, conversions, ROAS, cohorts
Run A/B tests on creatives, audiences, bidding strategies, and landing flows
Execute retargeting & re-engagement campaigns to improve repeat purchases
Collaborate with product, content, and design teams for high-performing ad creatives
Monitor competitors, ad trends, and platform updates to stay ahead
Support SEO, push notifications, Whats App, and email marketing initiatives when needed

Requirements:
2–5 years of hands-on experience in performance marketing
Strong expertise in Meta Ads & Google Ads for app installs and IAP
Proven experience optimizing CPI, CPA, and ROAS
Working knowledge of Firebase, Google Analytics, Google Tag Manager
Experience with app attribution tools (Apps Flyer, Adjust, Branch, etc.)
Solid understanding of audience targeting, retargeting, and funnel optimization
Comfortable with data analysis, Excel/Sheets, and reporting
Ability to manage multiple campaigns independently
Experience in e-commerce or high-growth app startups is a big plus

What You’ll Love:
Be part of a VC-backed startup with 30M+ installs
Founders who have previously scaled apps to 100M+ installs
Direct ownership of app growth & revenue impact
Quick-paced setting with high learning & decision-making freedom
Cooperative team culture with real growth opportunities

How to Apply:

Send us:
Your resume
A portfolio or brief summary of past app campaigns (CPI, ROAS, scale achieved)

Let’s grow Shuru App—faster, smarter, and profitably.