Were hiring an experienced, performance-driven Digital Marketing Specialist to scale app installs and in-app purchases (IAP) for Shuru App. Your core mission: drive high-quality users at the lowest CPI and maximize ROAS using Meta & Google Ads.This role is ideal for someone who understands full-funnel app growthfrom install to purchaseand can take complete ownership of paid acquisition and optimization.Key Responsibilities:Plan, build, and execute app install & in-app purchase campaigns across Meta (Facebook & Instagram) and Google (UAC, Search, Display, YouTube)Optimize campaigns to reduce CPI, CPA and increase ROAS & LTVDrive scalable growth for app installs, registrations, and in-app purchasesManage and allocate marketing budgets efficiently across channelsSet up and analyze funnels using Firebase, Google Analytics, AppsFlyer/Adjust (or similar)Track and report key metrics: installs, retention, conversions, ROAS, cohortsRun A/B tests on creatives, audiences, bidding strategies, and landing flowsExecute retargeting & re-engagement campaigns to improve repeat purchasesCollaborate with product, content, and design teams for high-performing ad creativesMonitor competitors, ad trends, and platform updates to stay aheadSupport SEO, push notifications, WhatsApp, and email marketing initiatives when neededRequirements:25 years of hands-on experience in performance marketingStrong expertise in Meta Ads & Google Ads for app installs and IAPProven experience optimizing CPI, CPA, and ROASWorking knowledge of Firebase, Google Analytics, Google Tag ManagerExperience with app attribution tools (AppsFlyer, Adjust, Branch, etc.)Solid understanding of audience targeting, retargeting, and funnel optimizationComfortable with data analysis, Excel/Sheets, and reportingAbility to manage multiple campaigns independentlyExperience in e-commerce or high-growth app startups is a big plusWhat Youll Love:Be part of a VC-backed startup with 30M+ installsFounders who have previously scaled apps to 100M+ installsDirect ownership of app growth & revenue impactFast-paced environment with high learning & decision-making freedomCollaborative team culture with real growth opportunitiesHow to Apply:Send us:Your resumeA portfolio or brief summary of past app campaigns (CPI, ROAS, scale achieved)Lets grow Shuru Appfaster, smarter, and profitably.