Base Pay: ₹16,000.00 - ₹24,000.00 per month

On target earnings: Upto ₹50,000.00

About the Role:

As a Digital Marketing Specialist at Hypha Care, you'll build and run a lean, performance-driven marketing engine for our health-tech SaaS product.

You'll own performance marketing, content, and lifecycle campaigns—running Google & Meta ads, creating copy and content, managing email/WhatsApp drips, and supporting the sales team with consistent lead generation and nurturing.

This is a hands-on role for someone who likes to think, write, test, and optimize—not just "post on social."

What You'll Do

1. Performance Marketing

- Plan, set up, and manage Google Search and Meta (Facebook/Instagram) campaigns for lead generation.
- Conduct keyword and audience research aligned with our target customer profiles.
- Track and optimize campaign performance (CTR, CPC, CPL, conversions).
- Set up and maintain UTM tracking and funnel dashboards to identify which channels work best.

2. Email & WhatsApp Drip Campaigns

- Create and run email and WhatsApp drip campaigns to nurture leads and onboard new customers.
- Write clear, concise copy for sequences—welcome flows, demo reminders, follow-ups, and feature updates.
- Work with the sales team to align messaging and timing with their outreach.
- Monitor open rates, click rates, and replies, then refine campaigns based on performance.

3. Content & Social Media

- Create and maintain a content pipeline for short blogs, social media posts, and help-center content.
- Turn product features, FAQs, and customer stories into easy-to-understand content.
- Use AI tools (like ChatGPT) for drafting variations and ideas, while owning the final quality.
- Coordinate with designers to brief simple creatives that match your copy.

4. Customer & Sales Collaboration

- Assist the sales team with Outreach templates, and presentation decks.
- Monitor and respond to customer and prospect queries on email, WhatsApp, and social platforms (coordinating with sales and support).
- Share feedback from leads and customers internally to improve messaging and campaigns.

5. Reporting & Continuous Improvement

- Maintain weekly and monthly summaries of:

a) Campaigns run
b) Spend vs. leads and demos
c) Email and WhatsApp performance
d) Content and social activity

- Recommend clear next steps—what to scale, pause, or test next.
- Document learnings to continuously improve our playbook.

What We're Looking For:

1. Experience and Skills

- Around 1–3 years of experience in digital marketing, performance marketing, growth, or content (startup or agency experience is a plus).
- Hands-on experience with Google Ads (Search campaigns) and Meta Ads (Facebook/Instagram) for lead generation or traffic.
- Strong copywriting skills for ads, landing pages, emails, WhatsApp, and social posts.
- Comfort with analytics tools, ad managers, and spreadsheets for tracking performance and funnels.
- Familiarity with email tools and WhatsApp/business messaging tools or willingness to learn quickly.

2. Mindset and Work Style

- Outcome-focused and interested in qualified leads, demos, and real impact rather than vanity metrics.
- Bias for action and experimentation, with a habit of testing small and learning fast.
- Organized, reliable, and able to own tasks end-to-end with minimal hand-holding.
- Comfortable working in a fast-moving startup workplace and collaborating closely with sales and founders.

Preferred Qualifications:

- Experience running campaigns for B2B, SaaS, or service businesses.
- Exposure to healthcare, clinics, or medical audiences (not mandatory).
- Familiarity with CRM or lead management tools.
- Bachelor's degree in Marketing, Business, Communications, or related field (or strong practical experience and portfolio).

What You'll Get:

- Competitive startup compensation with growth linked to performance.
- High ownership—your work will directly drive awareness, leads, and demos.
- Chance to shape the marketing engine from an early stage, not just maintain accounts.
- Close collaboration with the founding team and visibility across marketing, sales, and product.

Why Join Us?

If you enjoy running smart campaigns, writing clear copy, and maintaining a steady content and nurture pipeline, this role offers:

- Real responsibility and freedom to experiment.
- The opportunity to grow your skills across performance, content, and lifecycle marketing.
- A learning-focused, low-politics environment in a health-tech SaaS product working with real-world clinics.

Job Types: Full-time, Permanent

Pay: ₹16,000.00 - ₹24,000.00 per month

Benefits:

- Work from home

Education:

- Bachelor's (Required)

Experience:

- Marketing: 1 year (Preferred)

Language:

- English (Required)
- Malayalam (Required)

Work Location: Remote