Key Responsibilities Designing & Content Creation

• Design product posts, brochures, banners, and marketing creatives for social media and website.
• Create engaging visual content showcasing products, certifications, engineering capabilities, and case studies.
• Ensure brand consistency in all digital materials (logo usage, messaging, corporate identity).

Social Media & Digital Channel Management

• Manage creation, posting, and scheduling of content across digital channels (website, LinkedIn, Facebook, Instagram, email newsletters, etc.).
• Develop content strategies to increase engagement and generate qualified inquiries.
• Maintain a consistent posting schedule aligned with marketing objectives.

Paid Advertising & Lead Generation

• Plan and execute paid campaigns (Google Ads, Bing, LinkedIn Ads, Facebook/Instagram).
• Monitor campaign performance and optimize for lead generation and ROI.
• Create targeted landing pages for campaigns.

SEO & Website Management

• Conduct keyword research focusing on technical and industrial product terms.
• Perform on-page SEO, content optimization, and link-building strategies.
• Ensure website product pages are up-to-date (specifications, images, downloads).
• Optimize user experience and site performance.

Email Marketing

• Develop and manage email campaigns for product launches, promotions, newsletters, and customer follow-ups.
• Maintain customer database and track engagement performance.

Analytics & Reporting

• Monitor performance using analytics tools.
• Prepare regular reports for management.
• Suggest improvements based on campaign data and insights.

Market Research & Coordination

• Conduct competitor analysis and track digital activities of competing engineering and building material firms.
• Collect market insights and adapt marketing strategies accordingly.
• Collaborate with sales, procurement, engineering, and operations teams to gather technical product information.
• Manage digital assets including images, videos, brochures, and coordinate with external agencies if required.

Candidate should have a personal laptop and reliable internet connection (if remote support is required).

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person