About Us

Xapien Innovatus (XIPL) is an early-stage, high-velocity Enterprise AI startup based in Kochi. We are the creators of Tuck, an enterprise-grade Virtual Try-On (VTON) infrastructure platform that is transforming physical and digital retail for billion-dollar brands.

We build hard tech. Our proprietary AI stack processes visual data with the strict guardrails that enterprise retail giants demand. Led by a serial tech entrepreneur with 14+ years of experience (including a previous retail-tech startup acquired by Amazon), we are currently scaling our product with major enterprise clients and preparing for a global rollout.

About the Role

We are looking for a hungry, proactive Digital Marketing Executive to help build our digital presence from the ground up.

Working directly alongside our founders, our Program Manager, and our in-house design team, you will be the engine of our digital execution. You will help roll out our digital Go-To-Market (GTM) strategy, execute SEO tactics, and manage our brand promotions to build a B2B presence that converts.

If you love experimenting with growth hacks, want to learn the ins and outs of B2B SaaS marketing, and are excited to build the digital footprint of a deep-tech product from zero to one, this is your launchpad.

Key Responsibilities:

- Digital GTM Execution: Assist in rolling out and managing targeted digital campaigns aimed at enterprise retail giants and global online fashion brands.
- SEO Execution: Execute on-page and off-page Search Engine Optimization. Help ensure XIPL and Tuck rank for high-intent enterprise keywords by optimizing website content and structure.
- SSM & Brand Promotions: Manage our Social Media Marketing (SSM) channels (with a heavy focus on LinkedIn for B2B outreach). Schedule and distribute high-value content, product demos, and thought leadership to build brand authority.
- Campaign Support: Help set up, monitor, and optimize targeted paid campaigns (Google Ads, LinkedIn Ads) with a focus on learning how to maximize ROI and reduce Customer Acquisition Cost (CAC).
- Analytics & Reporting: Track website traffic and campaign performance using tools like Google Analytics, and prepare basic reports for our Weekly Business Reviews.

Who We Are Looking For:

- Experience: 0 to 1 year of experience in digital marketing. Freshers with a strong portfolio, relevant internships, or digital marketing certifications are highly encouraged to apply.
- Technical Curiosity: Basic understanding of (or a strong eagerness to learn) SEO tools, ad managers, and web analytics.
- The "Hustle" Factor: You don't just schedule posts; you actively look for ways to grow the brand. You are proactive, unfazed by the fast-paced nature of an early-stage startup, and love taking ownership of your tasks.
- Communication: Excellent written English for crafting compelling B2B ad copy, social posts, and marketing collateral.
- Location: Must be able to reliably commute to Kalamassery, Kochi daily.

Why Join Us?

- The "Amazon-Acquired" Mentorship: Learn the exact playbooks of building, marketing, and scaling a tech startup directly from a founder who has successfully done it before.
- Massive Growth Potential: You are joining at the ground floor. As we secure our seed rounds and scale, exceptional performers will be quick-tracked into higher marketing roles.

Ready to build the digital future of retail? Apply now.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person