We’re Hiring: Digital Marketing Executive + Content Creator (Pune – In Office) At Roots Media, we build performance-driven digital ecosystems that help brands grow through strategy, creativity, and measurable execution. We’re looking for a 'Digital Marketing Executive' who can not only manage campaigns but also contribute to content creation that aligns with brand and performance goals. Key Responsibilities • Plan, execute, and optimize digital marketing campaigns across platforms (Meta, Google, LinkedIn, etc.) • Manage paid advertising campaigns with a focus on performance and ROI • Create and execute content ideas aligned with brand positioning and campaign objectives • Develop social media content including reels, posts, captions, and campaign creatives (in coordination with the design team) • Monitor campaign performance, analyze data, and implement optimization strategies • Support funnel execution across awareness, consideration, and conversion stages • Coordinate with strategy and creative teams to ensure consistent brand communication • Track KPIs and prepare performance reports with actionable insights About Company: We don't just do marketing at Roots Media. We establish an emotional connection between your brand and the consumer, and for us, that's what counts! At Roots Media, we believe every brand has a unique story to tell. We're not just marketers; we're storytellers. Having worked with over 100 brands, we're passionate about diving deep into your brand's essence, understanding its emotions, and crafting compelling narratives that resonate with your audience.