REPORTING RELATIONSHIP POSITION REPORTS TO: CHIEF BUSINESS OFFICER (CBO) – DIRECT AND DIGITAL DEPARTMENT: SALES POSITION LOCATION: HYDERABAD POSITION SUMMARY • Plan and execute performance campaigns on Whatsapp, SMS, Google RCS including keyword research, ad copywriting, and A/B testing. • Also, explore Google Ads and Meta (Facebook/Instagram) for business loan leads, brand awareness marketing • Experience in content generation using Generative AI and Media assets • Manage ValueFirst or equivalent platform for SMS/Whatsapp automation for lead nurturing in compliance with TRAI/RBI rules, and personalized/Customized follow-ups to boost conversions. • Analyze performance and optimize for metrics like CPL, ROAS, and track pixel events for loan applications. • Create content for social media, landing pages, and emails highlighting loan benefits like low rates and quick disbursal. • Achieve Monthly lead targets (e.g., 5000+ qualified leads), and report to HEAD of DIGITAL MARKETING. EDUCATINAL QUALIFICATION, KNOWLEDGE, SKILLS AND ABILITIES Required Qualifications: • 3-5 years’ experience; proven expertise managing ₹5-10L monthly ad budgets. • Certifications: Google Ads, Meta Blueprint; hands-on with Value First or similar OTP/CRM tools. Essential Skills: • Proficiency in Meta Ads Manager, Google Ads (Search/Display), and Value First for bulk messaging. • Strong analytical skills for campaign optimization; knowledge of financial regulations and SEO basics. Excellent English/Hindi communication; creative for ad creatives targeting Indian businesses