As a Digital & Social Growth Manager, you will be responsible for independently driving social media growth, paid campaigns, branding, and performance marketing across various platforms. You must possess a hands-on approach and be willing to execute tasks personally rather than just strategizing or coordinating.

• *Role Overview:**
In this role, you will own and execute the following key responsibilities:
- Organic social media growth on platforms like Instagram, TikTok, and YouTube
- Management of paid advertising campaigns primarily on Meta, with occasional involvement on YouTube & Google
- Conducting creative testing and optimizing performance
- Defining brand identity and content direction across social channels
- Handling analytics, tracking, and reporting
- Conducting growth experiments and optimizing funnels

• *Key Responsibilities:**
1. **Organic Social Growth:**
- Develop and grow Instagram, TikTok, and YouTube presence
- Create a short-form content strategy
- Craft engaging hooks and messaging
- Maintain a consistent brand voice and identity
- Drive engagement, profile visits, and bookings

2. **Paid Social & Digital Advertising:**
- Build and manage Meta Ads campaigns end-to-end
- Structure campaigns, audiences, and retargeting funnels
- Conduct creative A/B testing
- Optimize daily for performance metrics such as CPL, CAC, ROAS
- Test YouTube and Google ads where strategically relevant

3. **Branding & Identity:**
- Sustain a strong and consistent brand presence
- Align messaging with mental health ethics and sensitivity
- Balance performance marketing with trust-building efforts

4. **Analytics & Performance Tracking:**
- Set up and validate tracking tools like Meta Pixel and GA4
- Analyze metrics like CTR, CPC, conversion rates, CAC
- Identify areas for optimization in the funnel performance
- Build performance dashboards for data-driven decision-making

• *Qualifications Required (Non-Negotiable):**
- Proven hands-on experience managing Meta Ads
- Experience in running paid campaigns on Instagram & Facebook
- Familiarity with TikTok and YouTube marketing
- Strong understanding of organic growth strategies
- Comfortable building and managing campaigns independently
- Proficiency in analytics, tracking, and structuring funnels
- Experience in reducing CAC through optimization
- Strong grasp of short-form content dynamics
- High ownership mindset with no reliance on external agencies

• *Additional Company Details:**
This is a full-time, permanent position where you will collaborate with a professional international team across different countries. The benefits include:
- Stable full-time job
- Work with a global team
- Opportunity to relocate to Europe
- Salary increases based on performance
- Equity share in the company
- Full ownership of your marketing work
- Recognition for your results and impact
- Long-term career growth opportunities

In conclusion, this role offers you the chance to actively contribute to the growth of a global mental health platform and influence your salary, position, and ownership within the company based on your performance and dedication to long-term growth. As a Digital & Social Growth Manager, you will be responsible for independently driving social media growth, paid campaigns, branding, and performance marketing across various platforms. You must possess a hands-on approach and be willing to execute tasks personally rather than just strategizing or coordinating.

• *Role Overview:**
In this role, you will own and execute the following key responsibilities:
- Organic social media growth on platforms like Instagram, TikTok, and YouTube
- Management of paid advertising campaigns primarily on Meta, with occasional involvement on YouTube & Google
- Conducting creative testing and optimizing performance
- Defining brand identity and content direction across social channels
- Handling analytics, tracking, and reporting
- Conducting growth experiments and optimizing funnels

• *Key Responsibilities:**

1. **Organic Social Growth:**
- Develop and grow Instagram, TikTok, and YouTube presence
- Create a short-form content strategy
- Craft engaging hooks and messaging
- Maintain a consistent brand voice and identity
- Drive engagement, profile visits, and bookings

2. **Paid Social & Digital Advertising:**
- Build and manage Meta Ads campaigns end-to-end
- Structure campaigns, audiences, and retargeting funnels
- Conduct creative A/B testing
- Optimize daily for performance metrics such as CPL, CAC, ROAS
- Test YouTube and Google ads where strategically relevant

3. **Branding & Identity:**
- Sustain a strong and consistent brand presence
- Align messaging with mental health ethics and sensitivity
- Balance performance marketing with trust-building efforts

4. **Analytics & Performance Tracking:**
- Set up and validate tracking tools like Meta Pixel and GA4
- Analyze metrics like CTR