This opportunity is with one of the leading beauty and wellness brand based in New Delhi

D2C Manager

Industry: D2C (Candidates from any D2C background can apply)

Location: Delhi / Noida

Work Model: 6 Days Working (5 Days Work from Office + Saturday Work from Home)

Job Description

We are looking for a D2C Manager to drive end-to-end growth and revenue for a fast-growing startup. The role will focus on performance marketing, funnel optimization, customer acquisition, and retention, while managing the overall D2C website ecosystem and growth strategy.

Key Responsibilities

• Own the D2C revenue roadmap including monthly targets, growth planning, and profitability benchmarks.
• Manage end-to-end website funnel performance (Visit → ATC → Checkout → Repeat) and improve conversion rates and AOV.
• Drive performance marketing across Meta, Google, and other paid channels while optimizing CAC, ROAS, and unit economics.
• Lead A/B testing, CRO initiatives, and landing page optimization to improve website performance.
• Build customer retention strategies through cohort analysis, lifecycle journeys, and repeat purchase programs.
• Oversee Shopify operations including listings, pricing, bundling, offers, and landing pages.
• Collaborate with agencies and internal teams to drive creative testing, campaign performance, and growth initiatives.