About the Role

We're looking for a CRM and lifecycle marketing specialist to own retention, loyalty, and engagement marketing end-to-end. This is a hands-on role with real strategic ownership you'll be the person building campaigns, running experiments, reading the data, and deciding what comes next.

If you enjoy working close to the customer, care deeply about personalisation, and have strong opinions about what makes a great retention strategy — this role is for you.

What You'll Do

• Own the full customer lifecycle — from onboarding and engagement to retention and win-back
• Design and execute personalised, behaviour-driven campaigns across WhatsApp, email, push, and offline.
• Build and manage CRM journeys that respond to how customers actually behave — not just who they are
• Lead engagement and retention initiatives: identify at-risk segments, design

interventions, and track what's moving the needle

• Run continuous A/B tests, own your results, and iterate fast
• Analyse and report on campaign performance with clear takeaways — not just numbers

What We're Looking For

• 3–6 years of hands-on experience in CRM, retention, or lifecycle marketing
• Direct experience working in tools like MoEngage, CleverTap, Gupshup, or similar.
• Strong grasp of personalisation — dynamic content, behavioural triggers, event-based journeys
• Experience with WhatsApp and email marketing at scale
• Comfortable owning your metrics and explaining performance to stakeholders
• Background in consumer-facing businesses: telecom, fintech, e-commerce, or similar preferred

What Makes This Role Different

You'll own outcomes, not just execute tasks

• Heavy focus on personalisation and intelligent segmentation — not spray-and-pray

marketing

• Work cross-functionally with product, data, and commercial teams
• Build things from scratch and see real impact quickly