Position Title: Writer (Creative + Performance Marketing)

Experience: Min 1 year

Location: Marol, Mumbai (Mon-Fri WFO)

Job Type: Consultant/Contractual

Roles and Responsibilities

• Write short-format ad copies and scripts for performance marketing campaigns across digital platforms


• Create thumb-stopping hooks, engaging mid-sections, and strong CTAs that drive action


• Develop clutter-breaking, trend-friendly, and conversion-focused creative ideas


• Work across Hindi, English, and Hinglish to craft relatable, culturally relevant messaging


• Analyze creative performance (CTR, retention, fatigue) and iterate based on data and insights


• Build creative journeys from hook → narrative → conversion


• Collaborate closely with marketing and design teams to produce high-performing ad creatives


• Contribute to content marketing pieces designed for performance and conversion, not just branding

Skills & Qualifications


• Strong copywriting skills for short-form and performance-driven content


• Ability to think in hooks and write for fast-scrolling audiences


• Comfortable writing in Hindi, English, and Hinglish


• Understanding of performance marketing fundamentals (CTR, hooks, retention, creative fatigue)


• Data-aware mindset with the ability to improve creatives based on results


• Internet savvy with cultural awareness and trend sensitivity

Good to Have


• Experience in edutainment, learning, or education-based content


• Prior work in app-based, OTT, or subscription platforms


• Familiarity with ad platforms and creative testing frameworks


• Experience working with growth or performance marketing teams