Role Overview

TargetEdge is a performance-driven digital marketing and technology company building high-impact brand campaigns, digital experiences, and AI-powered marketing ecosystems for global clients.

We are looking for a Creative Designer (AI-Enabled) who can conceptualize and produce compelling visual content across videos, social media, performance campaigns, and brand assets—while leveraging AI tools to enhance creativity, speed, and scalability.

This role is ideal for a modern creative professional who:

• Has strong visual storytelling ability
• Is comfortable working on both static and motion content
• Has 1–2 years of hands-on experience using AI tools for creative production
• Understands performance-driven marketing content
• Can balance aesthetics with business objectives

What You Will Do

• Video & Motion Content Creation
• Create engaging short-form and long-form videos for social media and digital campaigns
• Develop motion graphics, reels, ads, and promotional videos
• Edit raw footage and optimize for different digital platforms
• Work on storytelling, transitions, sound design, and visual pacing
• AI-Enabled Creative Production (Mandatory)
• Use AI tools (e.g., Midjourney, Runway, Pika, Adobe Firefly, AI video generators, AI voice tools, etc.) to enhance production workflows
• Generate AI-based visuals, backgrounds, effects, and concept art
• Use generative AI for script assistance, storyboard structuring, and visual experimentation
• Evaluate and refine AI-generated assets to maintain brand quality
• Build efficient AI-assisted creative workflows

Minimum 1–2 years of relevant experience using AI tools in creative production is required.

• Graphic & Digital Design
• Design static creatives for:
• Social media
• Paid ads
• Landing pages
• Email campaigns
• Website banners
• Maintain brand consistency across all assets
• Collaborate with content and marketing teams for campaign execution
• Performance Marketing Creative Support
• Develop creatives optimized for Meta, Google, and LinkedIn ads
• Understand hooks, thumbnails, and scroll-stopping visuals
• Iterate creatives based on performance metrics
• Contribute ideas for A/B testing visuals

Required Skills & Qualifications

• Bachelor’s degree in Design, Multimedia, Visual Communication, or related field
• 2–5 years of experience in video editing and graphic design
• Strong proficiency in:
• Adobe Premiere Pro / After Effects
• Photoshop / Illustrator
• Canva (for quick performance creatives)
• Solid understanding of composition, color theory, typography, and motion

AI Development Experience (Mandatory)

• 1–2 years of hands-on experience using generative AI tools for visual or video production
• Experience creating AI-generated images or video assets for commercial use
• Understanding of prompt structuring for creative outputs
• Ability to refine and enhance AI-generated assets professionally

Preferred Qualifications

• Experience working in a digital marketing agency
• Familiarity with short-form video trends (Instagram Reels, YouTube Shorts, LinkedIn video)
• Understanding of branding and performance marketing psychology
• Basic knowledge of sound editing and animation principles

Key Competencies

• Creative storytelling mindset
• AI-first creative thinking
• Strong aesthetic sense
• Ability to work under deadlines
• Performance-oriented approach
• Adaptability to fast-moving digital trends

Why Join TargetEdge?

• Work at the intersection of Creativity, AI, and Digital Growth
• Build next-generation AI-powered creative campaigns
• Direct exposure to performance-driven marketing strategies
• Opportunity to experiment with cutting-edge creative tools
• Fast-growth environment with real impact

Compensation

₹6,00,000 – ₹12,00,000 (Based on experience, skills, and performance potential.)