ALLEN Online, the digital learning platform from the legacy of ALLEN Career Institute, is lookingfor a dynamic copywriter who can turn product features into engaging, ’ll write for the website, app, and various user journeys that influence discovery,engagement, and conversion, making complex education products easy, exciting, responsibilities:● Website & app merchandising: Write high-conversion copy for course pages, banners,and in-app sections.● User journey copies: Craft contextual, action-oriented copy across onboarding, leadconversion, and payment journeys.● UI/UX writing: Collaborate with product, marketing & design teams to develop clear,concise, and user-friendly interface text (buttons, tooltips, pop-ups, CTAs).● Tailor messaging and tone based on audience cohorts: Hinglish vs English, parentvs student, and Tier 1 vs Tier 3 regions.● Product communications: Translate product features into benefits-driven messagingfor web, app, video, and other channels.● Microcopy creation: Build tone-consistent UI microcopy — labels, prompts, alerts, errormessages — to guide users intuitively.● Collaborate cross-functionally: Work with product managers, UX designers, andmarketers to align content with business goals and brand tone.● Research & insights: Understand user behaviour, friction points, and optimisecommunication for clarity and conversion.Required skills & qualifications:● 4–5 years of experience in writing for digital products, apps, or websites.● Strong understanding of UI/UX principles and the ability to simplify complex journeysthrough copy.● Proven experience in conversion-focused and UX microcopy.● Excellent command of English & Hindi, with the ability to adapt tone for students andparents.● Ability to collaborate effectively with product, design, and tech teams.● Exposure to ed-tech, e-commerce, or app-based platforms preferred.