JD for a Script Writer Key Responsibilities ● Write high-quality video scripts for: ○ Educational and explanatory finance content ○ Product walkthroughs and feature explainers ○ Brand and storytelling films ○ Social-first short-form content (Instagram, YouTube Shorts) ○ Long-form YouTube videos and series ● Translate complex financial concepts into simple, relatable narratives without diluting accuracy or trust. ● Write in Hindi, English, and Hinglish , adapting tone and structure based on platform, audience, and objective. ● Collaborate closely with: ○ Video producers and editors ○ Designers and motion teams ○ Strategy and brand teams ● Participate in script discussions, storyboarding, and creative reviews , ensuring scripts are production-ready. ● Adapt scripts based on: ○ Platform best practices ○ Audience insights ○ Regulatory and compliance considerations (where applicable) ● Iterate scripts based on performance data, feedback, and evolving brand guidelines. ________________________________________________________________________________________ JD for a Copy Writer Key Responsibilities ● Write copy for always-on and campaign-led content , including: ○ Social media posts and captions ○ Performance media banners and ads ○ Campaign lines, taglines, and messaging frameworks ● Support video content by: ○ Assisting with script drafts and adaptations ○ Writing short-form video hooks, supers, and VO lines ○ Repurposing long-form scripts into social-ready formats ● Translate financial and product information into clear, user-friendly language that is accurate and trustworthy. ● Work closely with: ○ Designers to ensure copy and visuals work together seamlessly ○ Creative leads on campaign thinking and ideation ○ Strategy and marketing teams to align messaging with business objectives ● Adapt copy based on: ○ Platform requirements and audience behaviour ○ Performance insights and feedback ○ Brand tone and regulatory considerations ● Maintain consistency of brand voice and messaging across all formats and platforms.