Job Description / Role

We are hiring a performance-driven Content Writer – B2B & SEO who can turn content into measurable business outcomes. This role is not just about writing — it is about driving visibility, engagement, and qualified lead flow.

You will be responsible for:

• Managing LinkedIn content for founder and key team
• Growing founder visibility and engagement through structured posting and strategic commenting
• Writing SEO-optimised blogs aligned to ICP keywords
• Creating high-conversion email campaigns, newsletters, and ad copy contents
• Developing website and landing page content that improves lead conversions
• Engaging daily on LinkedIn, Facebook groups, Reddit, and Quora to warm prospects
• Supporting on-page SEO and indexing
• Contributing directly to measurable lead generation outcomes
• This role supports revenue growth and works closely with marketing and Sales and Lead Generation teams.

Performance Expectations (KPIs)

• Growth in LinkedIn engagement and followers across founder profiles
• Increase in website traffic from organic search
• Improvement in keyword rankings
• Higher email open and click-through rates
• Improved ad copy performance (CTR)
• Measurable contribution to marketing-qualified leads
• Consistent publishing cadence

Skills Required

• Strong B2B writing and persuasive storytelling skills
• Clear understanding of LinkedIn growth mechanics
• Working knowledge of SEO and keyword optimisation
• Ability to write high-conversion landing page and ad copy
• Research-driven and performance-focused mindset
• Comfortable using AI tools for content enhancement
• Basic analytics understanding (LinkedIn, website, email metrics)

Experience Required

• 2–5 years of experience in B2B content marketing or demand generation
• Proven experience managing LinkedIn content for founders or brands
• Experience writing SEO blogs and marketing emails
• Background in finance, consulting, SaaS, or professional services preferred