As a Content Writer, you will play a crucial role in developing and producing engaging content that resonates with our target audience. You will work closely with cross-functional teams, including marketing, product, and sales, to create compelling materials that drive brand awareness and support our growth objectives.

Key Responsibilities:

• Content Creation: Write, edit, and publish high-quality content, including blog posts, whitepapers, case studies, website copy, social media posts, and email campaigns.

• Research: Conduct thorough research to understand industry trends, customer pain points, and competitor offerings to inform content strategy.

• SEO Optimization: Implement SEO best practices to enhance the visibility of our content and improve search rankings.

• Collaboration: Work with marketing and design teams to create visually appealing and effective content.

• Content Strategy: Contribute to the development and execution of the content marketing strategy to engage and educate our audience.

• Analytics: Monitor and analyze content performance metrics to inform future content decisions and improve engagement.

• Brand Voice: Ensure all content aligns with the company’s brand voice and messaging guidelines.

Qualifications:

• Bachelor’s degree in English, Communications, Marketing, or a related field.

• 2+ years of experience in content writing, preferably in a SaaS or tech environment.

• Strong portfolio showcasing previous writing samples.

• Excellent writing, editing, and proofreading skills.

• Familiarity with SEO and digital marketing best practices.

• Ability to understand complex topics and distill them into clear, concise content.

• Strong research skills and attention to detail.

• Ability to meet deadlines and manage multiple projects simultaneously.

Preferred Skills:

• Experience with content management systems (CMS) such as WordPress.

• Knowledge of analytics tools (e.g., Google Analytics) to track content performance.

• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.