Content Specialist - Instagram and Social Media

india, Tamil Nadu, Chennai

Full–time

Posted on: 5 days ago

Job Summary:

We are looking for a creative Content Writer who can craft engaging content for Instagram posts, reels, and short-form videos. The candidate should understand social media trends and be able to write content that attracts, engages, and grows our audience.

Key Responsibilities:
  • Write captions, hooks, and scripts for Instagram posts, reels, and short videos.
  • Create creative storytelling content aligned with brand messaging.
  • Research trending topics, hashtags, and social media trends.
  • Work closely with the design and video team to develop engaging content.
  • Plan and schedule content as per the social media calendar.
  • Optimize content to improve engagement, reach, and follower growth.

  • Required Skills:
  • Strong creative writing and storytelling skills.
  • Good understanding of Instagram trends, reels, and viral content formats.
  • Ability to write short, catchy, and engaging content.
  • Basic understanding of social media marketing and branding.
  • Good communication and collaboration skills.

  • Preferred Skills:
  • Experience writing video scripts or reel concepts.
  • Knowledge of hashtags, audience psychology, and engagement strategies.
  • Familiarity with tools like Canva, ChatGPT, or social media scheduling tools.