Technical Content Writer cum Marketing Coordinator

Role Overview

We are looking for a dynamic and tech-savvy Technical Content Writer cum Marketing Coordinator to drive end-to-end content marketing initiatives for our AI Practice. This role will own the narrative of our AI capabilities, create high-impact technical and thought leadership content, and collaborate closely with the Corporate Marketing team to amplify our AI positioning in the market.

This is a strategic role at the intersection of AI technology, storytelling, and brand building.

Key Responsibilities

AI Content Ownership

- Develop and execute the content strategy for the AI Practice aligned with business goals.
- Create high-quality technical content including:
- Whitepapers
- Case studies
- Solution briefs
- Blogs & LinkedIn articles
- Website content
- Pitch decks & sales enablement material
- Translate complex AI/ML concepts into compelling, business-friendly narratives.
- Work closely with AI architects and delivery teams to extract insights and build credible content.

Marketing Coordination & Brand Amplification

- Act as the single point of contact between AI Practice and Corporate Marketing.
- Plan and execute campaigns to create visibility for AI offerings.
- Coordinate digital campaigns, webinars, events, PR, and social media initiatives.
- Support thought leadership positioning for AI leaders (CXO blogs, LinkedIn posts, industry forums).
- Ensure consistent messaging across all marketing channels.
- Research AI market trends, industry use cases, and competitor positioning.
- Identify content themes that align with market demand and business priorities.
- Drive differentiated storytelling for the AI Practice.
- Track content performance metrics (engagement, leads, downloads, reach).
- Optimize content based on campaign insights and market feedback.
- Contribute to pipeline acceleration through content-led demand generation.

Preferred Attributes

- Strategic thinker with strong storytelling ability.
- Self-driven and able to work with cross-functional teams.
- Detail-oriented with strong project management skills.
- Passion for emerging technologies and AI innovation.

Expected Outcomes:

- Strengthened AI Practice brand visibility.
- Increased thought leadership presence in AI domain.
- Higher engagement and lead generation through content-led campaigns.
- Stronger market differentiation and positioning.

JOB REQUIREMENTS

Required Skills & Qualifications

- A background in Computer Science is preferred.
- 5-8 years of experience in technical content writing, preferably in AI/ML, Data, or emerging technologies.
- Solid understanding of AI concepts (ML, GenAI, LLMs, NLP, Computer Vision, etc.).
- Experience working with B2B technology marketing teams.
- Excellent written and verbal communication skills.
- Ability to convert technical discussions into structured, engaging content.
- Experience coordinating marketing campaigns across digital channels.
- Familiarity with LinkedIn marketing, SEO, and performance tracking tools is a plus.