About Fotello Fotello is building the next generation of AI-first creative tools, starting with a lightning-fast photo editing platform purpose-built for real estate media. Backed by a small, elite team from IIT, UBC, UCLA, AWS, and more, we’ve already launched a profitable product that real estate photographers love—and we’re just getting started. With big product launches on the horizon, we’re scaling our growth and lifecycle marketing to match. Location: Gurugram (Sec 44) – Onsite About the Role As Fotello’s Product Marketer for Email and Blog, you will be the bridge between product and the customer’s brain. Your job is to deeply understand what we are building, why it matters, and how to explain it in a way that makes users feel smart, excited, and ready to take action. You will own two core storytelling channels end to end: lifecycle email and blog content. That means turning product insights into onboarding flows, feature adoption campaigns, launch narratives, educational content, and SEO driven blog posts that bring in the right users and help them win. What you will do Build deep product understanding by partnering with founders, product, and customer success to translate features into explicit customer value. Plan, write, and execute lifecycle email campaigns including onboarding, activation, feature adoption, win back, upgrades, and newsletters. Own product launch email content including positioning, messaging, sequencing, and post launch follow ups. Create and manage a blog content engine: product deep dives, workflows, playbooks, comparisons, case studies, and industry education for real estate photographers. Drive basic SEO for blog content through keyword research, content briefs, on page optimization, and internal linking. Segment audiences and personalize messaging so the right users get the right story at the right time. Collaborate with design and growth to package content into high converting assets like landing pages, in app messa