Content Marketer & Distribution Specialist – Astra Security

Location: Remote or Hybrid

Type: Full-time

About Astra:

Astra Security is a leading provider of Penetration Testing as a Service (PTaaS). We help businesses secure web apps, APIs, cloud, and infrastructure through expert-led penetration testing. Trusted by over 1,000 global companies, Astra’s platform enables continuous, collaborative, and developer-friendly security.

As we scale, we're building a world-class content engine to match. That's where you come in.

Role Overview:

We are looking for a driven, platform-native Content Marketer & Distribution Specialist to own the amplification and distribution of Astra's content across all key channels. This is a content-first role focused on ensuring the right content reaches the right audience at the right time, every time.

You will be the connective tissue between our content, SEO, design, and growth teams, building and executing a distribution engine that spans , YouTube, Reddit, newsletters, paid boosts, and beyond. You'll bring a mix of marketing intuition, analytical thinking, and hands-on execution to grow Astra's organic and paid reach.

Responsibilities:

Multi-Channel Content Distribution

- Own end-to-end distribution of all new blogs, guides, and resources across (company page and team reposts), newsletter platforms (Mailchimp or ConvertKit), Instagram, YouTube community posts with short-form summaries, and Reddit — identifying high-value subreddits and threads for authentic engagement.
- Build and manage a repeatable distribution workflow that ensures every piece of content is published consistently and on schedule.

Content Repurposing & Adaptation

- Repurpose long-form blog posts into platform-specific content: posts, Reddit comments, YouTube community updates, and carousel-style slides.
- Convert high-performing blog articles into short-form videos optimized for YouTube and social media; conduct keyword research to identify video SEO opportunities.
- Write Pulse articles from the perspectives of Astra's security experts, maintaining their voice and establishing thought leadership.

Visual Asset Creation

- Create polished graphics, banners, and thumbnails using Canva to accompany content across social platforms and Slideshare-style websites.
- Collaborate with the design team to uphold brand consistency across all distribution materials.

Paid Amplification

- Set up and manage small-budget ad boosts ($10–$50 per post) on and Google to amplify bottom-of-funnel content to targeted audiences.
- Monitor ad performance and optimize copy, targeting, or creative based on results.

Analytics & Reporting

- Track and report weekly/monthly metrics, including reach, click-through rates, engagement, and conversions across all channels.
- Use data to identify what content and platforms are driving the most impact, and adjust distribution strategy accordingly.

Influencer & Creator Outreach

- Build and maintain a curated list of relevant micro-influencers and content creators (YouTubers, Redditors, bloggers) focused on penetration testing, cybersecurity, and SaaS tools.
- Identify co-distribution and collaboration opportunities with relevant creators to extend Astra's organic reach.

Cross-Team Collaboration

- Coordinate closely with the content, design, and growth teams to ensure smooth execution of campaigns and launches.
- Act as the primary point of contact for distribution timelines, asset readiness, and channel scheduling.

What We’re Looking For:

Required

- 1–3 years of experience in content marketing, social media management, or digital marketing (agency or in-house).
- Strong understanding of how content performs across , YouTube, Reddit, and email newsletters — and how to tailor messaging for each.
- Proven ability to write short, engaging, and platform-appropriate social copy.
- Proficiency with Canva or equivalent design tools for creating social and visual assets.
- Experience with email newsletter platforms (Mailchimp, ConvertKit, or similar).
- Excellent coordination skills and ability to manage multiple deadlines in a fast-paced environment.
- Strong written communication skills, including copywriting and editing.

Nice to Have

- Hands-on experience with Ads or Google Ads, including setting up and optimizing campaigns.
- Familiarity with video creation or editing tools for short-form content.
- Experience in B2B SaaS, cybersecurity, or developer-focused marketing.
- Understanding of SEO principles, particularly YouTube video SEO.
- Prior experience working with or managing content creator relationships

Compensation & Benefits

- Competitive full-time salary, commensurate with experience.
- Hybrid collaboration
- Opportunity to own a high-visibility function in a fast-growing global cybersecurity company.
- Exposure to a world-class content and growth marketing team.
- Work with a product trusted by 1,000+ c