Content Executive (Jr. Creative Producer)

Location: Mumbai

Experience: 2–5 years

Employment Type: Full-time

About the Role

We are looking for a Content Executive (Jr. Creative Producer) to support the creation of high-quality content for our app. This role is for someone who is highly creative, trend-aware, and execution-focused, and can help produce content with a high shareability and virality quotient.

You will work closely with the Creative Producer, writers, editors, and design team to take ideas from trend → concept → script → production → publish-ready content.

Key Responsibilities

1) Content Research & Trend Tracking

• Track daily trends across Instagram, YouTube Shorts, Twitter/X, and pop culture/news cycles.
• Identify viral formats, hooks, and storytelling styles that can be adapted for Binge content.
• Maintain a trend tracker with:
• format references
• viral hooks
• audio/meme trends
• competitor benchmarking

2) Ideation & Format Development

• Contribute ideas for short-form and binge-worthy content formats such as:
• listicles in video form
• explainers and breakdowns
• quick debates / hot takes
• quizzes / interactive formats
• “top moments” / “must know” formats
• Assist in building repeatable series concepts and weekly themes.

3) Scripting & Storyboarding Support

• Assist in writing scripts that are optimized for:
• strong hooks in the first 1–2 seconds
• retention and pacing
• clear storytelling
• share-worthy punchlines
• Create storyboards / shot lists and help with production notes.

4) Production Coordination

• Support day-to-day production tasks including:
• shoot coordination
• prop/asset planning
• scheduling talent/hosts
• managing shot requirements
• Ensure smooth execution during shoots (on-ground or remote).

5) Post-Production Support & Packaging

• Work with editors to ensure content is:
• tight, high-energy, and retention-driven
• optimized for vertical-first viewing
• captioned correctly and styled consistently
• Assist in packaging content with:
• titles
• thumbnails/cover frames
• captions and descriptions
• cutdowns and variants (15s/30s/45s)

6) Publishing & Content Hygiene

• Ensure content is uploaded correctly with the right metadata, categories, and tags.
• Maintain content calendars and coordinate with teams for timely publishing.
• Ensure basic content hygiene:
• spelling and factual accuracy
• brand tone alignment
• no policy/IP risks

7) Performance Tracking & Iteration

• Track content performance and help analyze:
• watch time
• completion rate
• shares/saves
• comments and sentiment
• Share insights on what’s working and suggest improvements for upcoming content.
• Support A/B testing of hooks, edits, covers, and captions.

Other Tasks

• Build and maintain a “Hook Bank” and “Viral Format Bank”
• Maintain reference folders for:
• top-performing edits
• viral storytelling structures
• sound/meme trends
• Assist in building scalable production workflows and SOPs
• Coordinate with marketing/community teams to highlight top Binge content

Skills & Qualifications

• 2–5 years experience in content, media, digital video, or social platforms (internships count)
• Strong interest in short-form video, internet culture, and viral content
• Good writing and scripting skills (clear, punchy, structured)
• Basic understanding of editing and video production workflows
• Comfortable working with fast deadlines and high output expectations

Preferred Candidate Traits

• Trend-obsessed and highly curious
• Quick learner and highly organized
• Creative with strong execution discipline
• Detail-oriented with a high bar for quality
• Comfortable taking feedback and iterating fast