Position: Content Creator (UGC Content) and scriptwriter
Job Description

UGC Content Creator & Scriptwriter

Employment Type:

Full-Time

Work Mode:
In-Office

Location:

Gurugram

Turn Social Media Trends into Ads That Sell Mission of the Role

Create high-performing UGC-style video ads for Meta (Instagram & Facebook) and You Tube that drive engagement, retention, and conversions.

About the Role

Are you a content creator who lives and breathes social media trends? Do you love breaking down why certain ads go viral and others don’t?

We’re looking for a UGC Content Creator & Scriptwriter who will take end-to-end ownership of performance-driven video ads — from trend research and scripting to casting, production, and optimization. You’ll work closely with editors, freelancers, and internal teams to produce ads that scale.

Key Responsibilities
1. Research & Insights

- Research UGC, viral, and winning ad trends across Meta & You Tube
- Analyze consumer psychology through content audits, interviews, and Gen AI tools
- Identify high-performing hooks, patterns, and formats

2. Scriptwriting

- Write compelling, conversion-focused UGC scripts
- Create strong hooks within the first 3 seconds
- Maintain high retention through storytelling and pacing

3. Casting & Collaboration

- Shortlist and coordinate with UGC creators / actors
- Collaborate with freelancers and casting agencies

4. Production

- Shoot UGC-style ads using mobile phones or professional setups
- Ensure raw footage aligns with creative vision and platform specs

5. Editing & Creative Direction

- Create detailed briefs for editors
- Share mockups using tools like Canva to visualize ad concepts
- Ensure final creatives align with scripts and performance goals

6. Performance Tracking & Optimization

- Track ad performance (CTR, Hook Rate, Hold Rate, ROAS)
- Iterate and optimize creatives based on data and insights

What Will Help You Win in This Role

- Deep curiosity to understand consumer behavior & intent
- Strong creative instincts paired with a performance mindset
- Ability to build high-retention, scroll-stopping hooks
- End-to-end ownership mindset — think like a founder
- Comfort working fast in a high-impact, performance-driven environment

Requirements

- Strong portfolio showcasing UGC content & ad scripting
- Deep understanding of viral & UGC-style content
- Solid knowledge of social platforms and ad formats

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- Interested candidates can share their portfolio at: