Position: Content Creator (UGC Content) and scriptwriter Job Description UGC Content Creator & Scriptwriter Employment Type: Full-Time Work Mode: In-Office Location: Gurugram Turn Social Media Trends into Ads That Sell Mission of the Role Create high-performing UGC-style video ads for Meta (Instagram & Facebook) and You Tube that drive engagement, retention, and conversions. About the Role Are you a content creator who lives and breathes social media trends? Do you love breaking down why certain ads go viral and others don’t? We’re looking for a UGC Content Creator & Scriptwriter who will take end-to-end ownership of performance-driven video ads — from trend research and scripting to casting, production, and optimization. You’ll work closely with editors, freelancers, and internal teams to produce ads that scale. Key Responsibilities 1. Research & Insights - Research UGC, viral, and winning ad trends across Meta & You Tube - Analyze consumer psychology through content audits, interviews, and Gen AI tools - Identify high-performing hooks, patterns, and formats 2. Scriptwriting - Write compelling, conversion-focused UGC scripts - Create strong hooks within the first 3 seconds - Maintain high retention through storytelling and pacing 3. Casting & Collaboration - Shortlist and coordinate with UGC creators / actors - Collaborate with freelancers and casting agencies 4. Production - Shoot UGC-style ads using mobile phones or professional setups - Ensure raw footage aligns with creative vision and platform specs 5. Editing & Creative Direction - Create detailed briefs for editors - Share mockups using tools like Canva to visualize ad concepts - Ensure final creatives align with scripts and performance goals 6. Performance Tracking & Optimization - Track ad performance (CTR, Hook Rate, Hold Rate, ROAS) - Iterate and optimize creatives based on data and insights What Will Help You Win in This Role - Deep curiosity to understand consumer behavior & intent - Strong creative instincts paired with a performance mindset - Ability to build high-retention, scroll-stopping hooks - End-to-end ownership mindset — think like a founder - Comfort working fast in a high-impact, performance-driven environment Requirements - Strong portfolio showcasing UGC content & ad scripting - Deep understanding of viral & UGC-style content - Solid knowledge of social platforms and ad formats - - Interested candidates can share their portfolio at: