About Joify Joify is a new-age ice cream brand built on our family's four decades of expertise in ice cream manufacturing. We make real Ice Cream (not frozen dessert), formulated with 11% milk fat to deliver superior richness and creaminess. We're on a mission to build a strong regional FMCG brand across South India, starting with Andhra Pradesh & Telangana.

We believe today's consumer brands are built through authentic storytelling, real human connection, and great content, not just ads. We want to create some of the most exciting, fun, and high-impact social media in the FMCG space. This role is an opportunity to become one of the voices and faces that people associate with Joify.

Details
Type - Full Time
Location - Hyderabad
Language Requirement - Telugu, English

Role Overview
This is a full time role based in Hyderabad. The role will be hybrid because the creator would need to travel to our retail stores where our ice cream is present to shoot videos. Also, the creator may need to travel to the office/studio if required to shoot specific types of videos. The Social Media Content Creator will be responsible for developing and managing content across Joify's social media platforms.

We are looking for someone who is confident on camera, creative, and is passionate about social media. You will create and publish content across our platforms, work with our video editor, and help us build a strong and relatable presence online.

This role is ideal for someone who:
Loves creating content for Instagram and YouTube
Is expressive and comfortable in front of the camera
Understands trends and internet/meme culture
Enjoys experimenting and learning
Wants to become a recognised face for a consumer brand

What You'll Do
Become the voice/face of Joify and manage how our customers interact with us -

Create Short-Form Content
You will shoot engaging Instagram Reels and YouTube Shorts, including:
Talking-head content
Trend-based videos
Product storytelling
Behind-the-scenes content
Fun, relatable, and viral formats
You will capture raw footage and collaborate with our video editor to produce high-quality output.

Manage Daily Instagram Stories
You will stay connected with our audience by posting stories daily about:
New product launches
Store openings and expansion
Sampling events and activations
Behind-the-scenes moments
Team culture and daily brand life
Mood and personality of the brand

Host Instagram/Youtube Live Sessions
You will conduct live sessions such as:
Q&A and community engagement
Live product tastings
Factory walkthroughs
Events and activations
Interactive sessions with followers

What We Value Most
We care more about personality, authenticity, creativity, and ability than degrees or formal experience.
We are looking for someone who:
Is extremely comfortable on camera
Has strong communication skills
Connects naturally with people
Understands what makes content engaging
Is proactive and disciplined
Takes ownership and brings new ideas

Skills Required
Strong on-camera presence
Ability to shoot using a smartphone or basic camera
Understanding of short-form content
Good knowledge of how videos are edited
Great understanding of Instagram and YouTube
Proficient in Telugu and English
Fast execution and willingness to experiment

Types of Content
We want someone who can work across multiple content styles and formats, including:
Product & Craving Content - First bites, sensory videos, comparisons, serving ideas, and flavor storytelling.
Relatable & Meme Content - Everyday situations, humor, Telugu cultural moments, and social media trends.
Trend Participation - Adapting trending audio, formats, and viral concepts to our brand.
Brand Face & Talking-Head Content - Explaining products, storytelling, and educational or fun brand-led content.
Behind-the-Scenes & Authenticity - Factory, quality, team, and process transparency.
Retail & Store Discovery - Store visits, new launches, sampling, and local discovery content.
Community & Engagement Content - Polls, Q&A, UGC, Events, Festivals, Offers, Launches, Collabs with Influencers/Colleges
Live & Real-Time Content - Factory tours, tastings, and events.