Role Overview We are looking for a sharp, high-energy Content Creator & Scriptwriter to be the creative brain behind a premier professional brand. You don’t need to pick up a camera or edit video; your job is to research trends, write viral-ready scripts , and strategize how to turn business insights and podcast conversations into high-impact digital assets. You will be responsible for the "Hook, Story, and Offer" of every piece of content we produce. Key Responsibilities • Expert Scriptwriting: Write daily high-retention scripts for Reels, YouTube Shorts, and . You must be able to write in a "conversational yet professional" tone that captures the brand’s unique voice. • The "Hook" Master: Create 3–5 different "scroll-stopping" hooks for every video concept to ensure maximum reach and engagement. • Podcast Mining: Listen to full "Chalk n Chat" episodes to identify the most powerful "Gold Nuggets" (key business/leadership insights) and script them into 60-second viral clips. • Content Mapping: Develop and manage a 30-day content calendar that aligns with business goals, networking events, and leadership pillars. • Trend Adaptation: Monitor social media daily to identify business and leadership trends, writing scripts that adapt these trends for a professional audience before they peak. • Briefing the Production Team: Provide clear, written "Director’s Briefs" to the film and edit teams so they understand the pacing, visual cues, and emotions required for your scripts. Key Requirements • Mastery of Writing: Ability to write scripts that sound natural when spoken, avoiding "corporate-speak" while maintaining an elite professional image. • Strategic Research: Deep-dive into business topics, leadership styles, and industry news to provide fresh, data-backed content ideas. • Psychology of Social Media: A deep understanding of why people click, watch, and share content on , Instagram, and YouTube. • Communication: Fluent in English and Hindi. The ability to understand and incorporate Gujarati context is a significant advantage for local networking content. Professional Qualities • The "Idea Machine": You should bring at least 5-7 researched script angles to the table every week without being prompted. • Brand Guardian: You ensure every word written aligns with a high-end, authoritative professional persona. • Storytelling Intuition: You know how to take a dry business fact and turn it into a compelling narrative that keeps viewers watching until the end. Preferred Qualifications • 2+ years of experience in Scriptwriting, Copywriting, or Content Strategy for high-growth brands. • A portfolio showing scripts that have led to high engagement or viral growth. • Experience in "Content Repurposing"—turning one long-form interview into a week's worth of short-form scripts.