This role is within the HR technology and global freelance marketplace sector, focused on talent discovery, creator-led growth, and marketplace engagement for enterprise and SMB clients across India. The team drives platform growth through social-first storytelling, creator partnerships, and data-led campaigns that convert awareness into qualified talent matches.

Primary Job Title: Social Media Content Manager

Role & Responsibilities

• Define and execute a high-impact social content strategy across short-form video and static formats to grow awareness, engagement, and platform sign-ups.
• Own the content calendar: plan, commission, produce, and publish weekly campaigns aligned to product launches, talent programs, and seasonal peaks.
• Produce and edit short-form video and visual assets (in-house or with creators), ensuring brand consistency, platform-native formats, and fast turnaround.
• Use analytics and A/B testing to optimize creative, posting cadence, and CTAs—drive measurable improvements in reach, engagement, and conversion funnels.
• Collaborate with Growth, Product, and Creator Partnerships to align paid/social activations, UGC sourcing, and creator monetization programs.
• Manage and mentor a roster of freelance creators and content partners; enforce editorial standards and streamline production workflows for scale.

Skills & Qualifications Must-Have

• Social Media Strategy
• Content Strategy
• Copywriting
• Adobe Premiere Pro
• Canva
• Google Analytics

Preferred

• Meta Business Suite
• TikTok
• SEMrush

Qualifications

• Proven portfolio of social campaigns with clear KPIs and measurable outcomes (engagement, growth, conversions).
• Experience managing creator relationships and coordinating multi-format production workflows.
• Ability to work onsite in India; comfortable operating in a fast-paced, cross-functional startup or scale-up environment.

Benefits & Culture Highlights

• Opportunity to shape social-first growth for a rapidly scaling marketplace and lead creator-driven initiatives.
• Collaborative, outcome-oriented culture with direct impact on product and marketing strategy.
• Access to creator budgets, production support, and upskilling for content and analytics tools.

Skills: content strategy,social media,social media strategy,copywriting,adobe premiere pro,google analytics,campaigns,trend analysis,content calendar,content creations,collaboration with agenices,find cultural events