About the Role:

We are looking for a dynamic Content & Marketing Executive to join our Programming team at Indigo 91.9 FM, Bangalore. This role blends creativity with execution across content production, social media, marketing collaborations, and event partnerships.

Key Responsibilities

Content Production

• Script content for Hot 40 & Club FM shows
• Scheduling Xperience sessions and scripting engaging questions
• Write ad scripts and RJM

Social Media & Digital

• Plan monthly content calendar across platforms
• Script and create content for Indigo Buzz, award reels, office reels & music countdowns
• Planning & executing client shoots and OB shoot content
• Manage uploads across Meta (Facebook, Instagram, Threads), YouTube & X (Twitter)
• Execute paid campaigns via Meta Business Suite
• Track and report monthly digital performance

Marketing Tie-Ups

• Coordinate with colleges and external partners
• Draft MoUs and assign deliverables

Event & Partnerships

• Plan, Coordinate and execute events
• Create sponsorship decks
• Manage registrations and ticketing

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, English, or Media Studies

Skills Required

• Content writing & storytelling
• Social media marketing (Instagram, LinkedIn, Meta platforms)
• Basic SEO & email marketing knowledge
• Analytical skills (Google Analytics, insights tools)
• Creativity with strategic thinking
• Familiarity with design tools like Canva

Experience

• 1–2 years in content, marketing, or digital roles
• Internships/freelance work/social media handling experience is a plus

Bonus Skills

• Copywriting for ads
• Paid ads (Meta/Google)
• Branding knowledge

Soft Skills

• Strong communication & collaboration
• Time management
• Adaptability to trends
• Attention to detail