Content and Marketing Associate

Location: Noida (On-site)

Type: Full-time

About Better Basics

Better Basics is an Indian slow fashion brand. We create thoughtfully designed, high-quality essential clothing. Our products are designed in-house, produced at our facility in Noida, and sold online.

We are building a brand that values quality over hype, clarity over clutter, and long-term trust over short-term marketing gimmicks.

We are looking for a sharp, creative, and high-ownership Content and Marketing Associate to shape how Better Basics shows up across digital platforms. This role works directly with the founder and plays a critical part in building a consistent and high-quality brand presence as we scale.

Key Responsibilities

Content Creation

• Conceptualise and produce content across formats - reels, statics, carousels, stories, and short-form video


• Assist in planning and executing founder-led content shoots


• Manage freelance editors and oversee post-production workflows


• Create performance marketing creatives for Meta ads (comfortable in Canva; Figma/Photoshop is a plus)


• Develop and maintain a consistent visual and verbal brand language across all content


• Ensure strong attention to detail across copy, layout, typography, and overall presentation

Social Media Management


• Own Instagram and relevant platforms end-to-end - content planning, posting, captions, and community management


• Liaise with and manage our external social media agency


• Review agency deliverables and ensure alignment with brand standards


• Track content performance and iterate based on insights and data

Influencer Marketing


• Identify creators aligned with the brand's aesthetic, values, and audience


• Manage outreach, briefing, gifting, content approvals, and tracking


• Build structured systems for influencer discovery and reporting

AI-Enabled Workflow


• Actively use AI tools for ideation, scripting, research, editing, and optimisation


• Continuously improve output quality and speed using modern tools


• Proactively suggest systems and workflows that improve creative productivity

Qualifications/Requirements


• 1–3 years of experience at a consumer brand, D2C startup, or similar environment OR strong proof of execution through personal projects, freelance work, or a content portfolio


• High ownership mindset — able to operate independently without waiting for detailed briefs


• Strong attention to detail and brand sensitivity


• Clear aesthetic sense and strong writing ability


• Comfortable working in a fast-moving, small-team environment


• Actively uses AI tools in day-to-day workflow


• Portfolio of content work required (Instagram, freelance, spec work, or equivalent)


• Comfortable working from office in Noida, 6 days a week


• Bonus: Understanding of performance marketing and Meta ad metrics (CTR, CPA, ROAS) and experience writing SEO blogs or long-form content

Added Benefits


• Ownership and autonomy from day one


• Direct exposure to brand building, marketing, and creative strategy


• Opportunity to scale into a larger brand leadership role as the company grows


• A front-row seat to building a modern consumer brand

Start Date: Immediate

To apply, please email your resume, a portfolio of previous work and a short note to support@betterbasics.co.in with subject line:

Content and Marketing Associate: .

Please include salary expectation as well.