Key ResponsibilitiesWrite and edit content for:Monthly newslettersGSN articlesInformative emails for lead nurturingcirculars Press releases and event invitationsBrochures, etc.Proofread and refine content for the school website, magazines, flyers, and other communication materials.Manage and handle social media platforms (Facebook, Google Business, YouTube, and others) on a daily basis.Cover key school events through Facebook live and real-time social media updates.Create and manage day-to-day content for regular social media updates.Optimize content as per SEO best practices for YouTube, the website, and other digital platforms.Ideate, develop, and execute engaging campaigns on Facebook in coordination with third-party agencies.Handle and respond to customer queries received through social media channels in a professional and timely manner.Build and execute a comprehensive social media strategy through research, platform selection, and performance tracking.Grow and optimize the schools social media presence and online engagement.Develop occasional blog content for the school website and draft global announcements/emailers issued in the name of top management.Support content curation, design coordination, and thorough proofreading of all outgoing communication.Work closely with the school team to create strong stories ( PBL,projects, outcomes)Ensure brand consistency across platformsAssist counsellors with academic stories and pitch alignmentCoordinate with central marketing teams/agencies for campaigns and mandates.Liaise with designers, videographers for content execution.