Job Purpose

To lead and drive growth across all State PCS Category of Drishti IAS by developing and executing strategic marketing and business initiatives. The role focuses on managing the category’s performance, ensuring on-time course launches, optimizing revenue, and enhancing the brand’s presence across multiple regional markets.

Primary Job Responsibilities

Category Ownership, Growth Strategy & Planning, New Course Launches, Regional Marketing Execution, Market Intelligence, Performance Monitoring, Revenue Growth, Brand Strategy & Positioning for PCS, Managing time & action calendar, resource management, communication with multiple stakeholders & cross functional department, Evaluation and improvement.

Major KRAs

• Act as the Custodian and Single Point of Contact (SPOC) for the Sales and Marketing of entire PCS Category, ensuring seamless coordination across departments and timely execution of busiess objectives.

• Collaborate with the marketing team to conceptualize and execute impactful promotional campaigns (social media, digital, website, influencer marketing, webinars, events, ATL/BTL)

• Own the offline and online course launch calendar, coordinating with all stakeholders (Product and Content teams) to ensure smooth execution of launch timelines, academic calendars, and promotional rollouts.

• Conduct competitive analysis of all PCS courses, pricing reviews, and market research to identify trends, opportunities, and marketing strategies for the respective category and courses.

• Monitor, analyze, and optimize state-wise lead generation, conversion, and retention metrics to achieve consistent growth and improve overall category performance across all State PCS Category.

• Work closely with cross-functional teams, including sales, course design, and counseling, and other departments to drive revenue Category growth.

• Monitor category-level KPIs and business metrics, including enrollments, lead conversions, drop-offs, retention, and revenue vs. cost performance, ensuring timely optimization.

• Define brand positioning and marketing strategies for the PCS category, maintaining brand consistency across all marketing platforms.

• Develop and implement monthly/quarterly business plans and review mechanisms for performance tracking.

• Collaborate with the Tech and Product teams to enhance the user experience on digital platforms (website, app) and ensure timely updates for learners regarding category courses and programs.

Specific Knowledge & Skills

• Bachelor’s/Master's degree or any certification in Project/Marketing Management are preferable

• Strong understanding of State PCS exam patterns, syllabus, and recruitment cycles across different states.

• Ability to analyze regional exam trends and course strategies accordingly.

• Knowledge of regional competitors, pricing models, and course positioning in the State PCS test prep ecosystem.

• Solid organizational skills including attention to detail and multi-tasking skills

• Strong written & and verbal communication skills to convey ideas, expectations, and information to the team & and stakeholders.

• Excellent time management skills to prioritize tasks effectively & and to ensure that the deadlines are met.

• Strong network and coordination skills for on-ground activations, local events, and partnerships in state-level education hubs.

• Strong working knowledge of Microsoft Office and CRM Knowledge is must

• Behavioral: Leadership, Understanding of consumers, Problem-solving skills, Creativity and innovation, Managing multiple priorities and Analytical skills

Qualification and Experience

• Minimum Qualification: Graduate, Masters or relevant work experience

• Preferred Qualification: Graduate or MBA or any Marketing Management, Project Management Certification is preferable

• Minimum Experience: 3-4 years (Preferably in EdTech, Test Prep, or Category Management roles)