Job Description

Title: Category Head-Growth Marketing Manager

Experience: 4 to 15 years

Location: Agra

Must have:

Growth Marketing

online and offline marketing

D2C

marketplaces

performance marketing

influencer campaigns

new launches

growth strategies

Role And Responsibilities:

Drive growth across Shopify (D2C) and marketplaces like Amazon and other platforms

Plan and execute Meta Ads, Facebook Ads, and performance marketing campaigns

Lead and execute influencer marketing campaigns including creator outreach, briefing, sampling, and performance tracking

Plan and implement product sampling initiatives to drive trials and awareness

Monitor sales performance, ROAS/ACOS, and conversion metrics

Execute push notification campaigns for engagement and retention

Manage product listings, A+ content, and coordinate new launches

Support offline marketing initiatives, exhibitions, and distributor coordination

Share offline selling ideas with the sales team and design schemes/incentives

Drive offline growth strategies even without a field sales team

Track sales, inventory, and campaign performance; prepare periodic reports

4–6 years of experience in online and offline marketing

Hands-on experience with Shopify and Amazon Seller Central

Strong knowledge of performance marketing, influencer marketing, and sampling strategies

Comfortable working with data, dashboards, and cross-functional teams

Execution-focused with a strong growth mindset

Growth Path

Opportunity to evolve into a senior growth leadership role with exposure to P&L management, product strategy, and brand building.