Key Responsibilities:

• Act as the Single Point of Contact (SPOC) for the entire vertical, ensuring smooth coordination across departments.

• Plan and execute new course launches while managing the time & action calendar.

• Drive revenue growth through category planning, competitive analysis, and pricing strategies.

• Collaborate with the marketing team to develop and execute promotional campaigns (social media, digital, influencer marketing, ATL/BTL, events, webinars).

• Own the offline and online course launch calendar, ensuring timely execution with all stakeholders.

• Monitor KPIs, enrollments, lead conversions, and retention metrics for optimization.

• Define brand positioning and ensure marketing consistency across platforms.

• Work closely with cross-functional teams (sales, content, counseling, product) to ensure category growth.

• Enhance the user experience on digital platforms (website, app) in collaboration with Tech & Product teams.

• Develop and implement business plans with performance tracking mechanisms.

Required Skills & Expertise:

• Strong project management and organizational skills.

• Excellent verbal & written communication skills.

• Proficiency in Microsoft Office & CRM tools.

• Understanding of consumer behavior, problem-solving, and analytical skills.

• Creativity & innovation in marketing strategies.

• Ability to manage multiple priorities and meet deadlines effectively.