Digital Marketing-Digital Banking-Net & Mobile Banking HO Team

Job Description:

Campaign Analytics Manager– Retail Assets Product

• 2+ years of Experience in campaigning or retail assets product
• Planning, monitoring and execution of campaigns
• Identify Right Channel, Right Mode and Right Time to reach out to customer
• Design innovative Ideas to improve campaign Repose Rate
• Customer Segmentation/Micro-segmentation using analytics techniques
• Optimization of Campaign Spends to improve C2I
• Analysing the Customer Drops-offs during the Digital Journey and plan drop off campaigns and journey improvements
• Use of external/internal alternate data
• Design Campaign Effectives Matrices and Effective Performance Monitoring
• Innovator with out-of-box thinking to provide analytical solutions to business problems
• Effective Stakeholder Management. Engagement with Business Heads, Product Teams, Marketing Teams and operations team
• Experience in working on SAS/SQL/Power BI will be preferred

Education Background: MBA, Masters from Tier I or Tier II institutes