Company Description

Synergistic AI Solutions empowers businesses with AI-driven automation to enhance productivity, optimize workflows, and enable smarter decision-making. Specializing in custom automation solutions, predictive analytics, and seamless system integration, we help organizations increase operational efficiency, reduce costs, and scale effectively. Operating across industries like insurance, healthcare, financial services, and e-commerce, we deliver transformative business outcomes through innovative AI platforms. Trusted by leading enterprises, Synergistic AI Solutions is redefining how businesses work, innovate, and grow in an intelligent, automated future.

Role Description

We are seeking a highly driven AI Digital Marketing- Business Development Manager who will take complete ownership of Sales growth. The role demands strong expertise in AI-driven marketing, performance campaigns, budget management, and team leadership.

The ideal candidate should be capable of driving revenue, managing high-performance marketing campaigns, and leading a digital marketing team with full accountability for results.

This is a full-time, on-site role for a Business Development Manager in Digital Marketing, based in Hyderabad.

Key Responsibilities:

Lead Generation & Business Development:

- Build predictable B2B pipelines through outbound and inbound channels.
- Prospect and qualify accounts using:
- --> LinkedIn Sales Navigator
- --> Cold email & automated sequences
- Manage CRM pipelines and improve MQL → SQL → Closure velocity.
- Own monthly, quarterly, and annual sales targets
- Optimize full funnel performance - traffic, conversion, retention

Performance Marketing & Campaign Management:

- Plan, execute, and manage Google Ads and Meta Ads campaigns
- Handle complete campaign lifecycle management including:
- Campaign setup
- Audience targeting
- Creative planning
- Optimization and scaling
- Manage and optimize paid media budgets to ensure maximum ROI and ROAS
- Monitor daily performance and take corrective actions when required

AI-Driven Marketing

- Leverage AI tools and automation platforms for campaign optimization
- Use AI-based insights for audience segmentation and personalization
- Apply predictive analytics to improve conversions and customer acquisition
- Automate reporting and performance tracking using AI tools

Team Management & Leadership

- Lead and manage the digital marketing team
- Set clear KPIs and performance benchmarks for team members
- Review campaign performance and provide regular feedback
- Coordinate with creative, content, tech, and external agencies
- Ensure timely delivery of campaigns and business outcomes

Analytics, Reporting & Strategy

- Track and analyze performance using GA4, dashboards, and marketing analytics tools
- Prepare weekly and monthly performance reports for leadership
- Monitor competitor strategies and industry trends
- Build scalable and data-driven growth strategies

Required Skills & Expertise

- Strong hands-on experience in:
- Google Ads & Meta Ads (mandatory)
- Campaign planning, execution, and optimization
- Budget handling and ROI management
- Proven experience in e-commerce performance marketing
- Strong understanding of KPIs: ROAS, CAC, LTV, CTR, CVR
- Experience working with AI marketing tools and automation platforms
- Excellent leadership and team management skills
- Strong analytical, communication, and decision-making abilities

Educational Qualification

- Bachelor’s degree in marketing, Business, Digital Media, or relevant field
- MBA in Marketing (preferred)

Experience Required:

- 3 to 5 years of experience in Digital Marketing
- Proven track record in sales growth and campaign management
- Experience in healthcare, or Insurance or SaaS Startups are added advantage

Work from Office (Hybrid or WFH is not available)

Salary: 3.5LPA to 5.0LPA

Why Join Us?

- High-ownership role
- Opportunity to manage large marketing budgets
- Leadership exposure and strategic involvement
- Work on AI-driven marketing initiatives

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