Job Title: BTL Manager – South India (Chennai Based)

Location: Chennai
Department: Marketing – Customer Growth
Experience: 7–10 years in BTL / Activation / Trade Marketing
Preferred Industries: Retail, Wellness, FMCG, Healthcare, Telecom

Role Objective:

To lead and expand VLCC’s on-ground activation footprint across South India, driving organic footfall, high-quality lead generation, and hyperlocal brand recall through cost-effective, ROI-focused BTL campaigns.

Key Responsibilities:

Campaign Planning & Execution

• Create and execute monthly activation calendars across clinics

• Manage city-specific initiatives like society wellness camps, gym tie-ups, college drives, and RWA events

• Ensure strong visibility and footfall generation through offline channels

Vendor & Promoter Management

• Manage local BTL vendors and agency partners

• Hire, train, and track performance of on-ground promoters

Performance & ROI Tracking

• Track campaign KPIs: footfall per event, leads, walk-ins, and conversions

• Optimize cost per lead and cost per walk-in through insights and dashboards

Stakeholder Collaboration

• Align campaigns with clinic priorities, city heads, and regional marketing

• Support brand-led events with local amplification

Ideal Candidate Profile:

✔️ Proven experience in multi-city activations
✔️ Strong agency network in South India
✔️ Excellent project management and execution discipline
✔️ Analytical mindset to track ROI and optimize spend