Your fashion degree wasn't meant to collect dust. At Avadeti Media — the strategic communications arm of Ojas Group — we work with luxury fashion houses, aspirational lifestyle labels, and hospitality brands. We need someone who thinks in fabric, colour, and silhouette — and can turn that instinct into stories that editors want to publish and audiences want to follow.
If you graduated from a fashion institute and your real talent is communication — written, spoken, and visual — this role was built for you.
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→ Draft press releases, media pitches, and brand story angles for fashion and lifestyle brands across the Ojas portfolio → Build relationships with fashion editors, lifestyle journalists, stylists, and digital publications → Write brand narratives, campaign copy, lookbook descriptions, and social captions that match each brand's voice → Plan and execute social media strategies — Reels, Stories, carousels — that are fashion-forward and actually perform → Coordinate fashion events, press previews, influencer meetups, and trunk shows end to end → Manage media lists, guest lists, gifting, and on-ground coordination → Represent the brands at industry events, fashion weeks, and networking gatherings → Track coverage, social metrics, and competitor activity — then adjust
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→ A degree or diploma from a recognised fashion institute (NIFT, Pearl Academy, INIFD, JD Institute, or equivalent) — this is mandatory → Robust written English — you'll write pitches, captions, and brand copy daily → Verbal confidence — comfortable calling editors, speaking at events, and representing a brand without a script → Fashion fluency — you follow fashion, Indian and international, and you have opinions → Social media instinct — you know what works on Instagram and why → Initiative — small team, big brands, no hand-holding
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→ Internship or project work in fashion PR, styling, events, or fashion media → A personal social media presence that reflects genuine interest in fashion → Basic skills in Canva or Adobe Suite → Familiarity with the Delhi NCR fashion and media circuit
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→ You'll work on real campaigns for real fashion and lifestyle brands — not mock projects → Part of Ojas Group, which operates across ultra-luxury fashion, lifestyle, hospitality, and consulting → Small, high-output team — direct access to senior strategists from day one → Everything you work on goes into your portfolio
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Send your resume and answer this in 5 lines or less: What's one fashion moment from the last year that stayed with you, and why?
No templates. No "passionate team player" paragraphs. Just tell us what caught your eye.
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