Copywriter - Beauty

About SkinBae

SkinBae is one of India’s leading platforms for curated Korean skincare. We work closely with global Korean brands and focus on thoughtful storytelling, strong visuals, and education-led marketing.

As we grow our team in Chennai, we’re looking for people who care about quality, can think independently, and take ownership of their work. If you enjoy building things properly (not just quickly) and want to be part of a hands-on, fast-growing brand, you’ll feel at home here.

Role Overview

We’re looking for a Copywriter who understands that good copy is not just clever - it’s clear, intentional, and aligned with the brand. This role will be responsible for crafting persuasive, on-brand copy across campaigns, performance marketing, CRM, and marketplace touchpoints.

Key Responsibilities1. Brand Copy & Messaging

• Develop clear, consistent, and engaging brand copy across all marketing channels
• Maintain and adapt SkinBae’s tone of voice across formats and platforms
• Translate brand positioning, campaign ideas, and product USPs into effective copy
• Provide copy inputs for brand storytelling and campaign narratives

2. Campaign & Performance Copywriting

• Write copy for:
• Digital campaigns
• Sale and launch communication
• Website banners and landing pages
• Write high-converting copy for performance marketing across:
• Meta (Facebook & Instagram)
• Google
• Other paid platforms
• Craft compelling headlines, hooks, CTAs, and body copy optimised for conversions

3. CRM & Lifecycle Communication (In-House Ownership)

• Write copy for:
• Email marketing campaigns
• WhatsApp communication
• Support lifecycle communication including:
• Launch announcements
• Sale and promotional messaging
• Retention and repeat purchase communication
• Ensure CRM communication is concise, engaging, and aligned with campaign goals

4. Marketplace & Website Copy

• Write and optimise copy for:
• Marketplace banners and campaign creatives
• Website promotional banners
• Product highlight messaging
• Ensure messaging is platform-appropriate while maintaining brand consistency

5. Collaboration & Quality Control

• Work closely with designers, content writers, and marketing teams
• Review and refine copy based on feedback and performance insights
• Ensure final output meets brand, campaign, and conversion objectives

What We’re Looking For

• 2-5 years of copywriting experience
• Strong command over written English
• Experience with brand and performance copywriting
• Ability to write with clarity, intent, and structure
• Someone who can think before writing and take ownership of outcomes

This Role Is Not for You If

• You rely only on clever lines without substance
• You dislike feedback or iterations
• You need constant direction to execute