Brand Book Refinement for Challenger FMCG Brand

Full-time

Posted on: 8 days ago

We need a brand design specialist to rapidly refine our existing brand book for The Feats.

The core requirement is to evolve our current visual identity — especially the colour palette and overall look and feel — so that it is truly ownable, distinctive, and instantly recognizable.

The refined brand book must authentically represent the brand identity we want to deliver, and be something the founder feels fully aligns with our vision.

You will not be starting from scratch: our brand strategy and foundational elements are already in place, and new product labels are in production.

Your role is to audit the current brand book, identify areas for improvement, and implement changes that result in a cohesive, memorable, and founder-approved visual identity.

The final brand book should be practical for digital, packaging, and physical product applications, and integrate seamlessly with our new labels.

We need this work completed at speed, with daily feedback cycles and a final, production-ready brand book delivered by the end of next week.
Contract duration of 1 to 3 months. with 30 hours per week.

Mandatory skills:
Branding, Brand Guidelines, Covers & Packaging, Graphic Design, Brand Positioning, Print Design, Storytelling, Branding Template, Digital Marketing Materials, Brand Identity Design