Core Responsibilities

Social Media | Events | Webinars | Podcasts | Influencer Marketing | Personal Branding

This role owns brand narrative, audience engagement, and integrated brand programs across digital and physical touchpoints. The focus is on reach, trust, engagement, and pipeline assist

Experience & Work Details

Years of Experience:

• 6+ years for Graduates
• 4+ years for Postgraduates
• Work Mode: Work from Office
• Shift: UK
• Location: Hyderabad
• Work Week: 5 Days

Who are we looking for?

We are seeking a Growth Marketing Lead - Brand & Integrated Marketing, an individual contributor who will own and execute brand programs

You are the go-to person for:

• Brand storytelling and messaging
• Social media (brand + leadership)
• Events, webinars, and podcasts
• Influencer and ecosystem partnerships
• Founder and leadership personal branding
• Public Relations

You understand how a brand supports demand, especially in enterprise SaaS buying cycles.

Demonstrable portfolio in growing LinkedIn, Meta, X and Reddit

Demonstrable portfolio in growing Podcast or Webinars IP’s

Experience with Growing Closed Social Communities like Slack, etc., will be an added advantage

KRA’s You Will Own

Primary

• Followers and Engagement on Branded IP’s
• # of Qualified Attendees, Prospects from Event, Webinar, and Podcast

Secondary

• Over the Top Virality through Branding, Campaigns, Influencer and ecosystem-led amplification

Tools You Should Be Well-Versed With

• HubSpot
• Riverside.fm for podcasts, interviews, and video content
• Smartlead for brand-led outreach (event invites, podcast guests, influencers)
• GA4 and Looker Studio for brand-assisted reporting
• Zapier for event and content automation workflows

You Are an Ideal Candidate If

• You have 5+ years of brand or integrated marketing experience in an HR Tech or Recruitment Tech Enterprise SaaS company
• You have independently run On-Ground and Virtual events, webinars, or podcasts and have generated Prospects out of it
• You have aced Founder Led Branding and influenced the Revenue Pipeline

You Are a Worthy Candidate If (Odin Reference 🛡️)

• You have 5+ years of Digital Marketing or Integrated Marketing experience in any Enterprise SaaS company
• Your primary KPI has been Growing Social Media and Founder - Led Profiles to generate Prospects/Leads

Role Clarity

• Individual Contributor + Team Lead with 1 Graphic Designer Reporting to you
• Works closely with Demand Gen, Growth, and SEO
• Over time, this role will evolve into a hands-on team leader with more team members reporting to you
• You will work alongside a team of 4–5 marketing professionals
• You will report directly to the AVP of Marketing

Follow our LinkedIn page for more Open Roles: https://www.linkedin.com/company/hummingbird-total-talent-workforce-platform/