Content & Brand Writer - Beauty

📍 Chennai | Full-time

About SkinBae

SkinBae is one of India’s leading platforms for curated Korean skincare. We work closely with global Korean brands and focus on thoughtful storytelling, strong visuals, and education-led marketing.

As we grow our team in Chennai, we’re looking for people who care about quality, can think independently, and take ownership of their work. If you enjoy building things properly (not just quickly) and want to be part of a hands-on, fast-growing brand, you’ll feel at home here.

Role Overview

We’re looking for a Content Writer who enjoys researching, thinking, and explaining things clearly - not just filling word counts. This role will have end-to-end ownership of content across brand, performance, CRM, and marketplace touchpoints.

Key Responsibilities1. Content Strategy & Brand Voice

• Develop and execute a comprehensive content strategy aligned with both short-term and long-term marketing goals
• Own, define, and maintain a unified brand voice across all communication channels
• Provide strategic inputs for overall marketing planning and execution
• Optimise content workflows and internal processes to ensure timely and seamless execution

2. Content Creation & Optimisation

• Create, edit, proofread, and publish high-quality, SEO-optimised content across platforms

Develop and optimise content for:

Website & Marketplace Listings

• Product descriptions and detailed PDP content
• Titles, bullet points, metadata, and ongoing listing updates
• Platform-specific optimisation for marketplaces (Nykaa, Tira, Amazon, etc.)

Marketplace Banner Content

• Campaign and sale banner copy for marketplaces
• Brand-led and performance-driven marketplace creatives
• Alignment of banner messaging with ongoing campaigns and offers

Blog Content

• SEO keyword research
• Long-form educational articles
• Metadata optimisation

Email & WhatsApp Marketing (In-House Ownership)

• Campaign communication for launches, sales, and brand initiatives
• Lifecycle communication including:
• Welcome flows
• Retention and repeat purchase messaging
• Product education and brand storytelling
• Subject lines, body copy, CTAs, and content structuring

Paid Marketing Campaigns

• Write high-converting ad copy for performance marketing across:
• Meta (Facebook & Instagram)
• Google
• Other paid platforms

PR & Brand Communication

• Press releases
• PR emails
• Media outreach content

Customer Success & Sales Enablement

• Product decks
• FAQs
• Scripts
• Sales support and training content
• Review and approve creatives from designers to ensure alignment with brand messaging and campaign objectives

3. Cross-Functional Collaboration

• Collaborate closely with internal marketing and design teams for end-to-end content execution
• Work hands-on with graphic designers to align:
• Static creatives
• Video creatives
• Website, campaign, and marketplace banners
• Review and approve:
• Ad creatives
• Social media visuals
• Website, CRM, and marketplace banners

4. Retail & Visual Merchandising (VMD)

• Plan and execute VMD concepts and content for:
• Retail activations
• In-store branding
• Events and offline marketing initiatives

5. Leadership & Process Improvement

• Support team building, training, and SOP development to streamline content operations
• Mentor junior writers and creators to ensure all output meets SkinBae’s quality and brand standards
• Continuously improve internal content processes for scalability and efficiency

What We’re Looking For

• 3-5 years of content writing experience
• Strong command over written English
• Interest in the beauty or skincare industry
• Ability to research, think independently, and take ownership
• Someone who cares deeply about clarity, accuracy, and quality

This Role Is Not for You If

• You write without understanding the subject
• You rely heavily on templates or AI output
• You need constant supervision or constant approvals