Locations: Gurgaon | Singapore

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

We are seeking a strong candidate with experience and passion to join as APAC Marketing Specialist position located in Singapore/New Delhi.

Key responsibilities include:

• Plan and execute the marketing strategy for BCG X in APAC, elevating our position in the market as a leader in end-to-end digital transformation
• Support the development, coordination, and execution of marketing initiatives and campaigns across all internal and external channels that advance the company's mission, business and marketing priorities
• Drive localization of global marketing efforts
• Drive content creation across channels, developing and executing marketing and internal-external communication materials
• Provide coordination, writing, and editing support for marketing collateral and materials, across formats and channels
• Support strategic priorities and special projects, play a critical role in helping to build and drive local marketing initiatives, and digital strategies by leveraging our SATT partnerships, identifying potential new ones, and ensuring both operational and strategic excellence
• Maintain a library of marketing materials ensuring marketing-related materials are documented and put in place with constant iteration
• Develop, with the guidance of the Marketing Senior Manager, KPI frameworks to track, evaluate and report on campaign performance to inform future campaign optimization
• Reach a CEO audience and chart the course for BCG X’s success in APAC

What You'll Bring

• Minimum of 2 years of relevant experience in Marketing & Communication
• Good understanding of consulting industry as well as the competitive market landscape
• Capabilities in digital, social media, thought leadership and PR
• Demonstrated ability to work in a global and fast-paced environment
• No prior knowledge of AI and mathematics is required, but a strong interest in the field is preferable
• University-level degree (graduate or master’s degree)
• Excellent verbal and written communication and interpersonal skills

Who You'll Work With

The BCG X APAC Marketing Senior Manager directly and BCG’s Global marketing teams who drive the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.

Additional info

BCG X is the tech build & design unit of BCG. Turbocharging BCG’s deep industry and functional expertise, BCG X brings together advanced tech knowledge and ambitious entrepreneurship to help organizations enable innovation at scale. With nearly 3,000 technologists, scientists, programmers, engineers, and human-centered designers located across 80+ cities, BCG X builds and designs platforms and software to address the world’s most important challenges and opportunities. Teaming across our practices, and in close collaboration with our clients, our end-to-end global team unlocks new possibilities. Together we’re creating the bold and disruptive products, services, and businesses of tomorrow.

YOU’RE GOOD AT

• Exceptional oral and written communication
• Technical/functional expertise, a business-orientated focus
• An understanding of Management Consultancy and the Analytics/Data Science environment
• A solution-orientated mindset and a ‘thinking outside the box’ approach
• Tact, professionalism, and a high degree of integrity
• A team player and someone who can collaborate with others
• Ability to interact with senior leaders and various levels within an organization

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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