Description:

Looking from MFG/Trading Companies:

- performance marketing, content mgt, scale b2b marketing environment , scaling the same, PR, SEO, brand SEO, agency handling-vendor mgt, hire agency for marketing-handle them

Team Management:

The Mission:

Create powerful "Marketplace Pull" make the inevitable platform for both supply (importers/producers) and demand (manufacturers).

Three Main Objectives:

- Industry Pull: Drive high-volume participation from both sides of the marketplace.

- Investor Narrative: Own the "Category King" story to maintain valuation momentum.

- Employer Brand: Make top engineers and operators

What You'll Own:

- B2B Growth: Scale LinkedIn & Search to hit aggressive targets.

- Authority (PR & SEO): Manage agencies to secure Tier-1 press and dominate organic search.

- Narrative: Craft stories for board decks, white papers, and socials.

Who You Are:

- Marketplace Specialist: Understand dual-sided supply-demand dynamics.

- Biased for Action: "Player-Coach" who launches good campaigns today, not perfect ones later.

- Storyteller: Turn industrial data into compelling narratives.

Role Overview:

As the Marketing Lead, you will be at the forefront of driving our B2B marketing strategy and execution in the Pune market. Your day-to-day will involve crafting and implementing innovative marketing campaigns, analyzing market trends, and collaborating closely with sales, product, and customer success teams. You will be instrumental in generating high-quality leads, enhancing brand awareness, and ultimately contributing to revenue growth. This role directly impacts our ability to acquire new customers, retain existing ones, and establish a strong market presence.

Key Responsibilities:

- Develop and execute comprehensive B2B marketing strategies aligned with overall business objectives to drive lead generation and brand awareness.

- Conduct thorough market research and competitive analysis to identify opportunities and inform marketing plans.

- Manage and optimize marketing campaigns across various channels, including digital marketing, content marketing, and events, to maximize ROI.

- Analyze marketing data and metrics to track performance, identify trends, and make data-driven decisions to improve campaign effectiveness.

- Collaborate with the sales team to develop and implement lead generation and nurturing programs that convert prospects into customers.

- Create compelling marketing content, including website copy, blog posts, case studies, and presentations, to engage target audiences.

- Manage the marketing budget and ensure efficient allocation of resources to achieve marketing goals.

- Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers, to enhance brand reputation.

- Oversee marketing analytics and reporting to provide insights into marketing performance and inform future strategies.

Required Skillset:

- Demonstrated ability to develop and execute successful B2B marketing strategies that drive lead generation and revenue growth.

- Proven expertise in marketing analytics, with the ability to interpret data, identify trends, and make data-driven decisions.

- Strong market research skills, including the ability to conduct competitive analysis and identify market opportunities.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with stakeholders.

- Proficiency in digital marketing channels, including SEO, SEM, social media, and email marketing.

- Bachelor's degree in Marketing, Business Administration, or a related field.

- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

- Minimum 5-9 years of experience in B2B marketing.