Location: Khar West, Mumbai (office-based, Monday-Friday)

Schedule: UK-aligned hours (12:30 PM – 9:00 PM IST)

Type: Full-time

Salary Range: ₹9L- ₹15L CTC

Company: My Digital Shelf (MDS)

About My Digital Shelf

My Digital Shelf (MDS) is a global B2B media and events company serving the FMCG, Retail, eCommerce and Martech ecosystem across the UK, US, Canada, Europe and India. We produce high-impact summits, dinners, webinars, media content and research that convene senior industry leaders shaping the future of digital commerce.

We work with global brands, retailers and technology companies driving transformation across digital, omnichannel, retail media, data, analytics and shopper engagement.

About the Role

We are seeking a strong B2B Copywriter to own written communication across our event marketing, email campaigns, subject lines, sponsorship messaging and weekly Mailchimp newsletters. This role also supports sponsorship revenue by drafting follow-ups, replies and founder ghostwritten communications to maintain momentum in commercial conversations.

The ideal candidate blends business writing + commercial persuasion + clarity + speed, and enjoys writing for a senior B2B audience.

What You’ll Be Writing

You will write for multiple communication types including:

Email & Lifecycle

• Weekly Mailchimp newsletters
• Event invitations & promotions
• Subject lines, hooks & preview text
• Nurture sequences for attendees & sponsors
• Reminder & deadline campaigns
Sponsorship & Partnerships

• Sponsor outreach messaging
• Follow-up nudges & multi-step sequences
• Proposal/introduction replies
• Founder ghostwriting for sponsor, speaker, attendee and similar conversations
• Speaker & partner outreach templates
Events & Content

• Agenda & theme descriptions
• Speaker announcements
• Landing page copy
• Value propositions and positioning statements
Media & Announcements

• LinkedIn posts (company + founder support)
• Media content intros/outros
• Narrative framing across events & geographies

Key Responsibilities

• Write high-conversion subject lines & email hooks
• Write weekly Mailchimp campaigns to our databases
• Ghostwrite email replies and follow-ups for the Founder
• Draft multi-step follow-ups for sponsor leads and warm prospects
• Write event & attendee communications for multiple summits
• Write announcements for new speakers, agenda updates and deadline pushes
• Maintain consistent voice across marketing, sales and partnerships
• Tailor messaging for senior audiences (VP, Director, C-Suite)
• Operate with clarity, speed and commercial awareness
• Who You’ll Be Writing To

This is not consumer or fluffy brand copy — we write to:

✔ CPG brand leaders

✔ Retail leaders

✔ Martech & Retail Media vendors

✔ VP/Director/C-Suite decision-makers

✔ Event sponsorship buyers

✔ Speakers & ecosystem partners

If you’ve written for technical or senior B2B audiences before, you will thrive here.

We’d Love to See

Must-Haves

• 3–6 years B2B copywriting experience
• Strong email + subject line writing experience
• Clear commercial writing instincts (not just editorial)
• Ability to ghostwrite in another person’s tone
• Experience writing for VP/C-level or enterprise buyers
• Ability to write concisely and persuasively
• Comfort operating in fast iteration cycles

Bonus

(not required but highly valuable)

• Experience in SaaS, B2B media or events
• Experience with Mailchimp or similar ESPs
• Experience supporting sales or partnerships workflows
• Familiarity with FMCG, retail, eCommerce or analytics concepts

Why This Role Matters

This is a high-leverage role because clear communication drives:

• event registrations
• sponsor interest & meetings
• follow-up momentum
• credibility in the industry
• consistent presence across media
• less founder bottleneck on writing tasks

You will help turn momentum into revenue and relationships.