Role Overview

We are seeking a high-impact, strategic, and execution-focused Social Media leader to spearhead brand presence, drive audience growth, and lead a cross-functional content team. This role blends tactical excellence with people leadership, campaign ownership, and measurable business outcomes.

Key Responsibilities

• Own end-to-end social media strategy, planning, execution, and performance for all brand channels.
• Lead, mentor, and manage the social media team (content creators, designers, and community managers) to ensure seamless delivery and brand alignment.
• Drive growth-led initiatives to increase engagement, reach, followers, and conversions.
• Develop monthly content calendars, campaign briefs, and platform-specific playbooks.
• Oversee content creation—ensuring clarity, creativity, virality potential, and storytelling excellence.
• Manage community engagement, ORM, and crisis communication with speed and tact.
• Analyze data, generate actionable insights, and publish weekly & monthly performance dashboards.
• Collaborate with production, talent, and brand partnerships to execute integrated campaigns.
• Stay ahead of platform updates, content trends, emerging formats, and social innovations.
• Maintain process rigor, governance, and adherence to content compliance and posting timelines.

Must-Have Skills

• Proven experience in social media strategy and team leadership.
• Strong communication with crisp articulation and structured storytelling.
• Data fluency—comfortable with analytics, insights, and reporting.
• Trend-driven mindset with creative campaign ideation ability.
• People management, delegation, and stakeholder collaboration skills.
• Expertise across Instagram, LinkedIn, YouTube, X, Facebook, and emerging platforms.
• Hands-on knowledge of scheduling, ORM, social tools, and analytics platforms.

Good-To-Have

• Experience in entertainment, agency, or fast-paced digital brand environments.
• Knowledge of paid media strategy and influencer ecosystem.
• Familiarity with meme culture, audience psychology, and content-first branding.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹62,000.00 per month

Benefits:

• Provident Fund

Work Location: In person